Principal Digital Strategist

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We are looking for a Principal Digital Strategist to join our Digital Performance Strategy team as a lead strategist driving complex digital transformation engagements. This individual will have strong executive presence and the ability to navigate large organizations with emotional intelligence and business maturity.

As a lead strategist guiding other strategists, this role requires a problem solver ad strategic thinker who can guide their project teams to drive measurable business impact. This individual will act as a trusted advisor to executives, a connector across business and technology teams, and a champion for customer success. They must be highly adaptable, a self-starter, and deeply curious—asking the right questions when faced with gaps and tapping into expertise across Adobe and customer organizations to drive meaningful solutions.

This role will also play a critical role in elevating the Strategy team’s success, shaping thought leadership, and guiding internal teams toward best-in-class execution and engagement management.

What You’ll Do

The right person will have a strong point-of-view on how unified customer experiences and the content supply chain come together within the Adobe platform to provide real-time personalization and how to use our best-in-class tools to drive value for our customers. That knowledge will be used to:

• Lead high-impact digital transformation engagements, working with C-suite and senior executives to drive customer experience innovation, technology adoption, and organizational change.
• Develop and implement strategic roadmaps that align marketing, data, customer experience, and technology ecosystems, ensuring enterprises realize the full value of Adobe Experience Cloud solutions.
• Navigate complex enterprise environments, using deep organizational awareness and emotional intelligence to align cross-functional teams and ensure executional success.
• Act as a trusted executive consultant, facilitating executive workshops, crafting long-term vision, and influencing customers across marketing, IT, product, and analytics teams.
• Lead with curiosity, proactively identifying gaps and opportunities by asking the right questions and demonstrating collective expertise within Adobe and customer teams.
• Guide organizations through organization change, helping them adopt data-driven decision-making, automation, and real-time personalization to drive business outcomes.
• Mentor internal teams, fostering a high-performance culture and continuously improving standard engagement processes.
• Elevate the Strategy team by contributing to Adobe’s thought leadership, publishing insights, speaking at industry events, and influencing internal best practices.
• Balance strategic vision with executional excellence, ensuring Adobe’s strategies translate into measurable results and sustained customer success.

Basic Qualifications

• 15+ years of experience in digital transformation, martech strategy, customer experience leadership, or enterprise consulting.
• Deep expertise in Adobe Experience Cloud solutions, including real-time personalization, process automation, and data-driven decision-making.
• Shown success in leading high-profile, executive-level digital transformation projects with Fortune 500 clients.
• Exceptional organizational navigation skills, with the ability to align and influence complex cross-functional teams in enterprise environments.
• Strong emotional intelligence and executive presence, communicating complex ideas with clarity and confidence at all organizational levels.
• A self-starter mentality, with a natural curiosity and the ability to ask the right questions to identify and address strategic gaps.
• Experience driving cross-functional collaboration across marketing, IT, product, and analytics teams in large-scale digital transformation programs.
• Demonstrated ability to elevate the Strategy team’s approach, shaping thought leadership, additing to industry discussions, and guiding internal teams toward excellence.
• Willingness to travel as needed.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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