Principal Designer - Web & Mobile Apps, Emerging Experiences

Description
Work Arrangement
This role is categorized as remote or hybrid . Hybrid means the successful candidate is expected to report to the office three times per week or other frequency dictated by the business. If you live within 50 miles of a GM hub location, you are expected to follow the hybrid schedule. Remote candidates will also be considered. If you live outside a 50-mile radius of these locations, please still apply.
The Role
The Emerging Experiences team is a senior design group focused on shaping what is next for GM's digital ecosystem. The team works ahead of roadmap execution, exploring new interaction models, technologies, and customer behaviors across web, mobile, and intelligent experiences. As a Principal Designer, you will define future-facing experience paradigms through concept work, prototyping, and interaction frameworks that influence long-term product and brand direction. This role blends hands-on design craft with strategic leadership and close collaboration with product, engineering, marketing, and research partners.
What You'll Do

• Lead exploration and definition of future digital experience paradigms across web and mobile platforms.
• Create north-star concepts, interaction models, and prototype experiences that inform GM's long-term digital strategy.
• Establish experience frameworks and design patterns that product teams can evolve into production systems.
• Define experiential language, interaction principles, and storytelling approaches for emerging digital journeys.
• Partner closely with product, engineering, research, and marketing teams to validate concepts through experimentation.
• Guide and influence cross-functional teams by translating emerging technologies and behaviors into actionable design direction.

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent professional experience.
• 15+ years of experience in digital product and experience design, including senior or principal-level roles.
• Proven experience leading concept-driven, future-facing design work across web and mobile platforms.
• Demonstrated ability to define interaction models, experience architectures, and design frameworks at a system level.
• Advanced proficiency with digital design and prototyping tools commonly used for concept and interaction development.
• Strong communication skills with the ability to present complex ideas clearly to senior and executive stakeholders.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience working in an advanced, exploratory, or innovation-focused design team.
• Background in integrating emerging technologies such as automation, intelligence, or new input modalities into digital experiences.
• Experience influencing company-level product strategy, roadmap decisions, or platform vision through design.
• Proven ability to mentor senior designers and elevate design quality across teams.
• Experience operating within large, matrixed organizations with distributed teams.

Compensation:

• The expected base compensation for this role is: ($265,400-407,100). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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