Principal Business Insights Analyst – Deposit Pricing and Forecasting
Job Description
The Principal Business Insights Analyst – Deposit Pricing and Forecasting serves as a senior individual contributor and strategic analytics partner to bank leadership, owning critical forecasting, pricing, and performance insights for the Consumer Deposits business. This role is responsible for developing, maintaining, and evolving the consumer deposits balance forecast; reporting and explaining actual performance versus plan; and generating analytical insights that inform deposit pricing, cost of funds management, Net Interest Income (NII) performance, and broader balance sheet and growth strategies.
The role requires strong quantitative skills, deep analytical rigor, and the ability to translate complex financial and behavioral dynamics into clear, decision‑ready insights. The ideal candidate is intellectually curious, comfortable operating in ambiguity, and able to independently drive end‑to‑end analytics that influence high‑impact strategic decisions.
Key Responsibilities
Deposit Forecasting & Performance Management
Own the end‑to‑end consumer deposits balance forecast, including assumptions, methodologies, refresh cadence, and documentation.
Monitor and report actual deposit balances versus forecast, identifying key drivers of variance and providing clear, actionable explanations to stakeholders.
Track, analyze, and report on cost of funds, Funds Transfer Pricing (FTP) trends, and their impacts on deposit economics over time.
Track and analyze total Net Interest Income (NII) attributable to consumer deposits, including drivers of change related to balances, pricing, mix, FTP, and the interest rate environment.
Develop scenario and sensitivity analyses to assess the impact of pricing, market conditions, FTP assumptions, and strategic actions on deposit balances, funding costs, and NII.
Pricing & Strategic Decision Support
Deliver analytical insights to inform deposit pricing decisions, promotional strategies, and broader funding optimization efforts.
Support the execution of approved pricing changes, including pre‑ and post‑implementation analysis, performance tracking, and validation of outcomes versus expectations.
Evaluate pricing effectiveness and customer response by segment, product, channel, and rate environment to identify opportunities and risks.
Partner with stakeholders to assess tradeoffs between growth, retention, margin, funding stability, and NII using data‑driven frameworks.
Support short‑ and long‑term strategic planning efforts by translating forecasts, pricing strategies, and analytical insights into implications for financial performance and balance sheet outcomes.
Analytics & Insight Generation
Perform end‑to‑end analytics, from problem framing and data sourcing through modeling, analysis, and executive‑level communication.
Analyze large, complex datasets to uncover trends, patterns, and behavioral insights related to deposit growth, attrition, pricing sensitivity, and profitability.
De‑average performance by customer and account segments to surface key drivers and levers impacting balances, cost of funds, FTP, and NII.
Build and maintain analytical models, dashboards, and reporting tools that support recurring performance management, forecasting, and ad hoc strategic needs.
Communication & Stakeholder Partnership
Communicate complex analytical findings in a clear, concise, and compelling manner tailored to senior and non‑technical audiences.
Produce executive‑ready materials, including performance reporting, variance explanations, NII and FTP trend analysis, and pricing performance readouts.
Act as a trusted analytics partner to Finance, Treasury, ALM, Product, Strategy, Risk, and Data teams to ensure alignment and shared understanding.
Process Improvement & Analytics Enablement
Identify opportunities to automate, standardize, and improve forecasting, reporting, and analytical processes to increase efficiency and consistency.
Ensure analytical approaches are well‑documented, repeatable, and aligned with data governance and control standards.
Continuously refine methodologies and assumptions based on new data, market dynamics, pricing actions, FTP changes, and learnings.
Qualifications
Education
Bachelor’s degree required in Business or a quantitative field such as Finance, Economics, Statistics, Analytics, Data Science, Mathematics, Engineering, or a related discipline.
Master’s degree or MBA preferred.
Experience & Skills
7+ years of experience in a quantitative or analytical role, preferably within financial services, banking, or a related industry.
Strong understanding of consumer deposit products, balance dynamics, pricing mechanics, FTP, NII, and cost of funds economics.
Demonstrated experience developing and maintaining forecasts, performance reporting, and variance analysis for financial metrics.
Advanced SQL skills required; experience with Python, R, SAS, or VBA strongly preferred.
Experience working with large datasets and modern data platforms.
Strong analytical problem‑solving skills, with the ability to structure ambiguous questions and drive them to clear conclusions.
Excellent written and verbal communication skills, with the ability to influence decisions through data‑backed insights.
Proven ability to manage multiple priorities and deliver high‑quality work in a fast‑paced, results‑oriented environment.
High standards for analytical rigor, accuracy, and adherence to data governance and compliance requirements.
About Us
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
Equal Employment and Opportunity Employer
Job Applicant Data Privacy Policy
Background Check
Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
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