About Paytient:
We’re on a mission to help people better access and afford care.
Every day, millions of people, and their loved ones, need to see a doctor. For most of us, that moment is an uncertain one - we’re unsure of what’s wrong, who to go to, how long it’ll take to be seen, when we’ll feel better, and what it’ll cost.
Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care. Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan. This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans. Founded in 2018, Paytient is now part of nearly 6,000 employer health plans and providing certainty that people are better able to access and afford care.
Are you a strategic and hands-on product marketing leader with a passion for building B2B growth engines in complex industries like healthcare or FinTech?
Paytient is seeking a Principal, B2B Product Marketing to lead our product marketing efforts, focusing on defining and scaling our go-to-market strategies. This role is pivotal in translating our innovative capabilities into clear, compelling narratives that drive demand, accelerate sales, and empower our GTM teams.
Reporting to our VP of Growth Marketing, you will be a key player in shaping how we position our solutions and enabling our Sales and Partnerships teams for success.
What You’ll Do: Build the Engine: Product Marketing & Sales Enablement- Establish competitive advantage: Own the competitive intelligence function, including customer listening, competitor research and leading win/loss interviews to develop customer insights and VoC that fuels our positioning.
- Lead and scale product marketing: Own the strategy and execution for positioning, messaging, and sales enablement across both our Branded and Embedded solutions.
- Craft compelling narratives: Translate complex product capabilities into clear, segment-specific stories and value propositions for our target audiences, including employers, brokers, health systems, and health plans and commercialize them in the market.
- Drive sales enablement: Develop a world-class, modular sales enablement system. This includes creating and maintaining pitch decks, persona-specific one-pagers, demo scripts, battlecards, and competitive insights to empower our GTM teams.
- Manage the content roadmap: Prioritize and build content based on immediate sales needs and GTM priorities, focusing on high-impact assets, priority segments, and market-specific materials (e.g., ACA Market).
- Own pricing and GTM strategy: Collaborate with leadership to evolve pricing models and go-to-market approaches to support new monetization strategies.
- Become a strategic partner: Work closely with Sales, Partnerships, and Product teams to ensure a unified go-to-market strategy and a consistent, powerful brand narrative across all touchpoints.
- Establish a competitive POV: Continuously audit the competitive landscape to identify new narratives and positioning opportunities that establish Paytient as a category leader.
- Build for scale: Create a framework and repository for sales enablement materials that can be easily accessed, updated, and iterated upon as the business grows.
- 7-10+ years of progressive experience in B2B product marketing, ideally in a high-growth environment.
- Proven success in building and scaling a product marketing function from the ground up, with a track record of driving pipeline and revenue.
- Experience in a complex industry such as healthcare, FinTech, SaaS, or benefits.
- Experience in owning competitive intelligence, conducting competitor research, and leading win/loss interviews to develop customer insights and voice-of-customer (VoC) that fuels our positioning.
- A deep understanding of the full sales cycle and the specific content and insights required to accelerate it.
- Exceptional storytelling and communication skills, with the ability to translate complex information into simple, powerful messages.
- A collaborative and proactive mindset, with a proven ability to work cross-functionally with sales, product, and leadership.
We believe health care access should never be a source of stress or hardship—and we’re building tools to make that belief a reality. Join a mission-driven team with competitive benefits, flexible work, and a culture rooted in trust, autonomy, and impact.
Benefits We Offer:
- Medical, dental and vision insurance
- $4,300 annual HSA contribution
- Paytient Health Payment Account (HPA)
- Monthly lifestyle spending stipend
- 5 weeks of annual PTO
- 401k plan access with a 4% employer match
- Up to 16 weeks of fully-paid parental leave
- Stock options in Paytient
- ...and more!
Paytient is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
⚠️ Important Notice ⚠️ Please note that all official Paytient recruiting emails come from @paytient.com. If you receive emails from any domain other than @paytient.com, do not respond and report it to us immediately.
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