Prestige Sales Manager, Broward

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in Miami, is $101,920.00 to $127,400.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

At Pernod Ricard USA, we have accelerated and transformed our organization around experiences of conviviality, placing the consumer at the heart of our business model. The Prestige Sales Manager plays a critical role in our mission to preimmunize our portfolio as a strategic lever to beat the market, ensuring our customers have the right PR USA Spirits, Wine, and Champagne brands to match every moment of conviviality and ‘trade-up’ occasions.

The Prestige Sales Manager will invest in a disciplined sales process and dedicated approach to fostering strategic relationships with high-profile outlets to secure key L3F positioning for the PR portfolio. A heavy concentration to be maintained on the Prestige brand range to drive Top-of-Mind awareness, validation of brand choice and trigger off-prem purchases within a designated market and area of responsibility. Serving as the key point of contact in high-visibility accounts, this role leads customer-facing consultative selling, trade engagement and education initiatives, and bespoke consumer activations for the Pernod Ricard portfolio with keen attentiveness on Aspirational Prestige SKU’s.

The successful candidate collaborates closely with local market leadership, supporting local market-level Prestige brand planning, forecasting and execution, as well as tracking key strategic account performance, with data-driven rigor. This position is an innovator, continuously identifying and acting on novel opportunities in market for portfolio growth and increased brand visibility.

This position reports directly to the Senior Manager, Customer Development with a dotted-line to the VP of Prestige Commercial and Marketing.

Key Responsibilities

- Drive total portfolio penetration and velocity, with heavy concentration on Prestige range, year-round by acting as a consultative advisor to high-profile on-premise accounts:

• Call on assigned accounts with regular frequency and act as their main PR USA point of contact.
• Lead customer meetings as a consultative partner through understanding their business processes, plans, needs and how the full PR portfolio can play in their outlet.
• Delivering first-class sales execution across PR portfolio with heavy focus on Masstige and Aspirational Prestige range.
• Drive tailored activation efforts based on Aspirational Prestige insights
• Execute monthly and quarterly Prestige programs per guidance from market’s Sales Leadership; activate brand-specific programs based on key priority periods with trade & consumers, incl. samplings.
• Forecast targets by core brand and account required to achieve volume objectives (updated quarterly).
• Forecast volume projections with local leadership team.
• Drive menus / features year-round with channel-specific trade & consumer programming.
• Achieve value growth targets and quarterly point-of-distribution(POD) objectives.
• Orchestrate sell-through activities (made-to-measure service rituals, bespoke POS, in-depth product trainings & immersive brand experiences) designed to engage consumers while simultaneously serving as valuable solutions to operators.
• Execute large scale activations, bringing brands to life in high visibility accounts at impactful moments.

- Create and maintain relationships with key stakeholders and local trade within account universe and geographic area:

• Act as market liaison between PR USA brands and trade / consumers.
• Maintain and grow a diverse trade network in assigned geographic area.
• Work in collaboration with PR USA trade education partners (Brand Ambassadors, Master Sommelier, Mixology & Education) to drive trade education in support of broader PR brand building among the trade.
• Recruit and retain trade advocates as gatekeepers of luxury portfolio in Prestige accounts.
• Execute experiential Prestige brand events (dinners, tastings, etc.) designed to engage and convert affluent consumers while improving PR’s portfolio market share.
• Maintain broad awareness of industry, on-premise channel, and category trends.
• Serve as PR Luxury consultant providing category and brand expertise along with affluent consumer insights and trends.
• Collaborate with local Distributors to ensure customer follow-through and support.
• Identify and act on new opportunities in market for portfolio growth opportunities.
• Serve as a ‘master of brands’ for PRUSA across the full portfolio incl. upcoming innovations.
• Work with local PR team to update account list semi-annually, targeting large ‘whale’ account openings/opportunities new to market.

- Uphold responsibility for key administrative, financial, and operational tasks, including:

• Management of assigned portfolio / brand activation budgets and assigned T&E budgets.
• Manage A&P budget strategically to achieve targeted growth ambition.
• Manage A&Po budget tracker to map fiscal year budget progress quarterly.
• Devise smart and measurable programs that remain within brand standards / guidelines.
• Management of POS materials and preparation of POS orders in-time with POS cycles, in partnership with Commercial Planning & Operations team in the Division.
• Support PR USA and Distributor teams for essential distributor meetings, local market visits, and market work withs.
• Tracking of key customer and distributor meetings and deadlines for quarterly / annual plans.
• Utilize PR CRM tools such as GoSpotCheck to track menus and backbar visibility.
• Overseeing tracking of activation-oriented budgets and spend within limits.

Requirements

• Education: Bachelor’s degree preferred.
• Experience / Background: Minimum 5+ years of work experience in relevant sales capacity, preferably in alcohol beverage or consumer goods industry.
• Travel: This position may travel up to 30% of the time.
• Schedule Flexibility: Able to work evenings and weekends as required by account universe.

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details. 

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at [email protected].

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