This role is an enterprise‑level general management and commercial leadership position, accountable for orders, revenue, pricing, margin accretion, cash, market share, and customer impact across USCAN. The President is a core member of the USCAN Region Leadership Team and an extended member of the Global AVS Segment Leadership Team, operating effectively within a shared‑ownership, matrixed model.
The role owns USCAN AVS segmentation, value proposition development, go‑to‑market design, commercial execution, and operating rigor across lifecycle, NPI, and digital solutions, and serves as the primary voice of the USCAN market into global AVS strategy, investment, and prioritization decisions.Job Description
Key Responsibilities
Portfolio Strategy, Digital Solutions & Market Leadership
- Lead USCAN AVS portfolio strategy with one integrated regional approach across capital, software, and digital solutions
- Own segmentation, specialization, and value‑creation strategies driving orders, win rate, pricing discipline, market share, and margin accretion
- Serve as the USCAN market voice to Global AVS sub‑segments, influencing product roadmaps, lifecycle decisions, and long‑range plans
- Lead USCAN AVS input and alignment for World Wide Product Planning (WWPP) and Long‑Term Strategy (LTS)
- Drive AVS digital solutions strategy and execution in support of recurring‑revenue growth, workflow integration, and enterprise customer value
Commercial Activation, Operating Rigor & Sales Strategy
- Translate strategy into clear sales priorities, coverage models, and execution rigor across Regions and Channels
- Define and activate sales strategy across NPI launches, lifecycle management, pricing, and promotional effectiveness
- Lead AVS operating mechanisms tied to USCAN execution, including revenue pacing, demand management, forecasting interlocks, and strategic deal governance
- Support strategic AVS customer engagements and national deals through differentiated value propositions and executive engagement
Go‑to‑Market, Marketing & Customer Experience
- Design and refine the AVS go‑to‑market model in partnership with Regions, Key Accounts, Channels, and Global AVS
- Own USCAN AVS marketing strategy and activation, including positioning, messaging, campaigns, and launch excellence aligned to portfolio and digital priorities
- Leverage customer insights, VOC, clinical evidence, and data to improve customer experience and competitive differentiation
Clinical Applications, Capability & Talent Enablement
- Own USCAN AVS Clinical Applications strategy and performance, ensuring clinical differentiation, adoption, and customer value realization
- Own learning and development strategy for AVS across sales, clinical, and leadership populations to build sustainable capability and execution excellence
Cross‑Functional Leadership & Enterprise Influence
- Collaborate across Sales, Marketing, Clinical Applications, Service, Commercial Operations, Finance, HR, and Digital
- Drive adoption of standard work, operating rigor, and compliance across AVS within a shared USCAN–Global Segment ownership construct
- Influence enterprise‑level operating model, governance forums, GTM design, and investment decisions related to AVS and digital growth
People Leadership & Culture
- Build and lead a high‑performing AVS USCAN leadership team with strong accountability, inclusion, and succession depth
- Develop talent pipelines and future leaders across commercial, clinical, and functional roles
- Role‑model GE HealthCare leadership behaviors, enterprise mindset, and ethical standards
Required Qualifications
- 15+ years of progressive leadership experience across commercial, product, and/or general management roles
- Demonstrated success leading large, complex, matrixed businesses with shared P&L or equivalent commercial accountability
- Proven ability to translate strategy into disciplined field execution through strong partnership with sales, marketing, and clinical leadership
- Executive presence with the ability to engage C‑suite customers and enterprise leaders
- Experience operating effectively in global, matrixed organizations
Desired Qualifications
- Deep understanding of advanced visualization, digital solutions, and software‑enabled clinical workflows
- Track record of influencing global product roadmaps, portfolio trade‑offs, and investment decisions
- Experience leading recurring‑revenue, SaaS, or subscription‑based healthcare solutions
- MedTech or Healthcare industry experience
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
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