Manage and optimize PPC campaigns on platforms like Google Ads and Bing Ads. Analyze data, audit campaigns, and drive conversions aligning with marketing objectives.
As a PPC Optimization Specialist at LegalMatch, you will manage and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with stakeholders to understand our objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.
- Audit existing campaigns to identify areas for optimization and improvement.
- Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
- Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
- Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
- Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
- Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our audience.
- Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
- Stay up to date with industry trends and best practices in PPC advertising.
To be successful in this role, you will need:
- Analytical mindset and ability to interpret campaign data to drive results
- Prior experience as a PPC Specialist or similar role
- Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
- Proficiency in managing and optimizing PPC campaigns
- Ability to conduct keyword research and optimize ad copy
- Excellent communication and collaboration skills
- Google Ads certification is a plus
- Bachelor’s degree in Marketing, Advertising, or a related field.
- Lead Generation Conversion Optimization
- E-commerce conversion optimization experience
- Experience in setting up and testing up campaigns from scratch
- To be able to speak to which default settings at the various paid campaign sources that should be left on vs turned off and why and/ or recommendations from platform reps at the various paid campaign sources that should be implemented or ignored and why
Top Skills
Bing Ads
Google Ads
Social Media Channels
Similar Jobs
Artificial Intelligence • Enterprise Web • Software
The role involves connecting product capabilities with customer needs by creating targeted content for developers and IT leaders, translating complex features into accessible messaging, and engaging with the developer community to enhance product adoption.
Top Skills:
Api IntegrationsHeadless CmsNext.JsReactVue
HR Tech • Productivity
As a Brand Lead, you'll enhance Humi's brand presence in Canada through creative campaigns, managing a team, and fostering audience loyalty.
Top Skills:
BrazeGoogle 360 SuiteMarketoSalesforce
AdTech • Software
The Strategist will develop data-driven proposals, collaborate with sales teams, and craft campaign recommendations to drive revenue for enterprise clients.
Top Skills:
Google Slides
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
