Personalization & Engagement Product Manager

Product Manager, Personalization & Engagement– New York, NY or Denver, CO

Are you customer obsessed and passionate about building products and experiences that support the financial needs of a global population? How about offering up your technical skills in a business that is committed to moving money for better? If you are interested in joining a globally diverse organization where our high impact contributions are recognized and celebrated both by our customers and our leadership, allowing each of us to thrive, then it is time to join Western Union as a Personalization & Engagement Product Manager

Western Union powers your pursuit

We’re looking for a Personalization & Engagement PM to drive behavior-driven experiences across our digital ecosystem. You’ll own next-best-action campaigns, targeted offers, and personalized content across the Content Network, Deals, Loyalty program, and Home Page Dashboard, collaborating closely with product, analytics, and engineering teams

Responsibilities

• Define and execute personalization and engagement strategies across multiple digital experiences.

• Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.

• Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.

• Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.

• Use analytics and experimentation to measure campaign impact and optimize performance.

Requirements

• 5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.

• Experience with cross-channel digital products (web, app, dashboards).

• Strong analytical skills and comfort with experimentation and data-driven decisions.

• Experience collaborating with platform/engineering teams to implement personalization solutions.

• Ability to navigate a matrix organization and collaborate effectively across multiple PMs.

We make financial services accessible to humans everywhere. Join us for what’s next. 

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward. 

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/ 

Salary 

The base salary range is $120,000 - $150,000 per year, total on target compensation includes a base salary plus short-term incentives that align with individual and company performance. 

Benefits 

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/).Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment. 

Your United States – Specific Benefits Include 

• Flexible Time off   

• Medical, Dental and Life Insurance  

• Tuition Assistance Program  

• Parental Leave  

• One day volunteer time off  

• $0 Money Transfer Fee Discount Code – Quarterly  

• Recognition Program “Game Changers”  

• Employee Discount Program  

• Global Adoption Assistance  

• Global Scholarship Awards Program  

• 401K plan

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.   

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.  

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information. 

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws. 

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Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.