The Performance Marketing Manager will plan, execute, and optimize multi-channel digital marketing and ABM campaigns, manage reporting and performance analysis, and collaborate with Sales to meet pipeline and revenue goals.
Sonatype is the software supply chain management company that invented componentized software development and pioneered the software supply chain category. As leaders in the open-source community and the DevSecOps industry, we run the world’s largest repository of Java open-source components—Maven Central.
Our groundbreaking, full-spectrum platform empowers customers to rapidly create, deploy, and maintain innovative software at scale, all while aligning directly to their business needs. Trusted by more than 2,000 organizations—including 70% of the Fortune 100—and over 15 million software developers, Sonatype’s tools and guidance help deliver exceptional, secure software.
From inventing modern artifact management with Nexus Repository to introducing the world’s only solution that halts malicious open-source malware in its tracks, we’re committed to constant innovation. We leverage AI/ML to give our clients, developers, and the industry complete confidence in the quality, automation, and security of their software. Learn more at www.sonatype.com
The role:
We’re looking for a data-driven and execution-focused Performance Marketing Manager to help scale and optimize our account-based and digital marketing programs. This role is ideal for someone with strong experience managing performance-focused campaigns in a B2B SaaS or technology environment who understands how to measure impact, optimize performance, and partner closely with Sales and Revenue teams.
You’ll own campaign execution, reporting, optimization, and performance analysis across digital channels and ABM initiatives. The ideal candidate is analytical, operationally strong, comfortable working independently, and experienced using platforms like Salesforce and 6sense to drive measurable business outcomes.
This is an individual contributor role for someone who enjoys owning programs end-to-end and making measurable impact through data, experimentation, and continuous optimization.
What you'll do:
- Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences
- Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals
- Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies
- Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI
- Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making
- Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation
- Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement
- Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies
- Ensure operational excellence around campaign setup, tracking, attribution, and data quality
- Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders
- Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices
What you bring:
- Experience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environment
- Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement
- Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis
- Experience managing and optimizing paid digital channels and account-based marketing programs
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- Experience partnering closely with Sales organizations and supporting revenue-focused initiatives
- Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools
- Ability to independently manage multiple priorities and execute in a fast-paced environment
- Strong communication, organization, and stakeholder management skills
- Detail-oriented mindset with a strong focus on execution and operational accuracy
It'd be great if you had:
- Experience in high-growth SaaS or cybersecurity organizations
- Familiarity with marketing automation platforms and ABM orchestration tools
- Experience with intent data platforms and account scoring methodologies
- Knowledge of paid media strategy including LinkedIn, Google, display, and retargeting campaigns
- Experience creating executive-level campaign performance reporting
- Location in US EST timezone
Things we're proud of:
- 2025 Best DevSecOps Solution by DevOps Dozen
- Visionary in the 2025 Gartner® Magic Quadrant™ for Application Security Testing
- 2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology
- 2024 Industry Leader in Forrester-Wave for Software Composition Analysis (2024 Q4 report)
- 2023 Fast Company Best Places for Innovators
- 2023 Gartner's Magic Quadrant
- 2023 Software Report's Top 100 Software Companies
- 2023 BuiltIn Best Places to Work
- 2022 Frost & Sullivan Technology Innovation Leader Award
- 2022 PeerSpot Silver Peer Award in Software Composition Analysis
- 2022 Tech Ascension Best DevOps Security Solution Award
- 2022 NVCT Cyber Company of the Year
- Company Wellness days - We shut down company operations during some days of the year (5 in total) to enable all employees to pursue personal growth and enjoy much-needed and deserved additional rest.
- Paid Volunteer Time Off (VTO)
At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.
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