Lead user acquisition campaigns across paid social platforms, manage campaign operations, optimize performance, and collaborate with teams to enhance growth.
Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role
Sporty's websites and apps are among the most visited in the world, consistently ranking in the top of Alexa and Google Play charts within the markets where we operate.
As we expand our performance marketing team, we are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms.
In this role, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Kwai and others. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.
What you'll be doing
- Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app
- Manage end-to-end campaign operations — from setup and budgeting to optimization — with a focus on hitting performance goals (CPA, ROAS, LTV)
- Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels
- Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets
- Monitor and analyse campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities
- Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage
- Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve
- Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support
What you'll bring
- 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter
- Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV
- Fluency in English is required; additional languages are a plus
- Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms
- Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works
- Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimisation, and cross-channel collaboration
- Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams
What’s In It For You
📍 Sporty is a remote first company in pursuit of sustainability
💰 A competitive salary + individual performance based bonuses every quarter
🌴 28 days paid annual leave
⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
📝 Referral bonuses & flash bonuses
💻 Top of the line equipment
🌍 Annual company retreats to provide great internal networking opportunities
Personalised Support
We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.
Your Move
If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Top Skills
Appsflyer
Google Analytics
Meta Ads Manager
Tiktok Ads
Similar Jobs
Blockchain • Fintech • Mobile • Payments • Software • Financial Services
Lead the Quality Management program at Block, developing strategies to improve customer interactions and ensure compliance while optimizing tools and team performance.
Top Skills:
Ai CapabilitiesLevel Ai)Observe AiQms Platforms (Nice
Blockchain • Fintech • Mobile • Payments • Software • Financial Services
This role involves overseeing compliance programs, managing AML and regulatory interactions, supervising audits, and guiding cross-functional partnerships in a fintech environment.
Top Skills:
Sql,Snowflake,Tableau,Looker
Blockchain • Fintech • Mobile • Payments • Software • Financial Services
Design and develop innovative learning solutions for frontline employees, lead learning strategy, mentor designers, and drive engagement through effective training methodologies.
Top Skills:
Adobe Creative SuiteAi-Driven PersonalizationArticulate StorylineInstructional Design ModelsLearning Experience PlatformsLearning Management Systems
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
