Welcome to a new era of learning, where individuals and organizations come to transform goals into measurable success. At ACI Learning, we believe that anything worth doing is worth leading the way—with innovation, exceptional experiences, and impactful results.
We provide a full ecosystem of learning and development solutions that empower people and businesses to lead with confidence, learn with purpose, and achieve outcomes that matter. Join us, and together, we'll shape the future of skill-building and professional growth.
Imagine collaborating with over 200 of the brightest minds who are passionate, grounded, and dedicated to shaping the future of eLearning. Together, we're not just a team; we're a movement in one of the most exciting times in tech.
At ACI Learning, work isn’t just a job. It’s a passion we pour into every project, every day. We celebrate creativity, innovation, and the joy of doing what we love.
Are you ready to be part of something transformative? Dive into a world of collaboration, growth, and endless potential. Apply now and help lead the change!
ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training. Our leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations.
What You'll Do
As our Performance & Growth Marketing Manager, you will own the strategy, execution, and optimization of full-funnel marketing programs that generate pipeline and revenue. You’ll design high-impact campaigns, run experiments, manage performance channels, and collaborate across marketing, sales, and product to capture growth opportunities. This is a hands-on, results-driven role.
Reporting to the VP of Performance Marketing, you’ll bring strategic thinking, creativity, and marketing savvy to engage target accounts and personas — showing how ACI’s solutions strengthen corporate and government teams while scaling into new markets. This is a critical, high-visibility role for ACI Learning’s growth: you’ll both create and execute.
What You'll Need (Requirements)- 6+ years B2B SaaS marketing experience, with focus on demand generation and campaign development.
- Experience in direct B2B SaaS selling environments, partnering closely with Sales Leadership.
- Proven track record of building successful ABM campaigns targeting accounts, personas, or verticals.
- Experience creating campaigns to improve retention and ARR growth.
- Skilled at managing agencies, vendors, and internal stakeholders.
- Experience using HubSpot, Salesforce, Outreach and other marketing tools.
- Bachelor’s degree in Marketing, Business, or related field.
- Strong project management and multitasking abilities.
- Excellent communication skills; able to collaborate with stakeholders at all levels.
- Strong writing abilities, including persuasive email and ad copy.
- Experience with A/B and multivariate testing, including AI-powered test design.
- Analytical mindset; able to interpret complex marketing data and recommend practical solutions.
- Familiarity with digital marketing channels, strategies, and best practices.
- Hands-on experience executing HubSpot campaigns, Salesforce CRM workflows, and Outreach cadences.
Campaign Strategy
- Develop and execute multi-channel acquisition strategies across Email, Google Ads, Meta, ABM, display, and retargeting.
- Own the end-to-end campaign lifecycle: planning, budgeting, targeting, creative briefing, execution, tracking, and post-campaign analysis.
- Ensure campaigns are aligned with growth objectives, sales priorities, and brand positioning.
- Own performance KPIs (CAC, ROAS, CPL, conversion rate) and continually improve ROI.
- Drive engagement across multiple segments, buyer personas, and verticals.
- Run rapid A/B tests on landing pages, CTAs, creative, and nurtures to drive growth.
- Partner with content and product marketing to align messaging and ensure seamless buyer journeys.
- Build deep understanding of ICPs, segments, and value props to sharpen targeting and messaging.
- Analyze campaign data, share insights, and recommend optimizations.
Lead Generation & Demand Platforms
- Manage and optimize presence on third-party review and lead-gen platforms (G2, Capterra, Sourceforge, Technology Advice, Trustpilot, etc.).
- Develop strategies to maximize ROI from these platforms — reviews, bidding, targeting, and content.
- Track and report on lead quality, CPL, and conversion outcomes.
- Manage review process to hit monthly, quarterly, and yearly goals.
- Provide weekly reporting on funnel performance, lead quality, and opportunities sourced.
Agency & Vendor Management
- Oversee agency relationships to ensure on-time, on-budget delivery of campaigns.
- Evaluate and onboard external partners for media buying, SEO/SEM, creative, and paid media.
- Serve as liaison to ensure accountability, campaign quality, and measurable outcomes.
Cross-Functional Collaboration
- Partner with sales, product marketing, and content teams to align messaging, lead flow, and enablement.
- Collaborate with web and operations teams to optimize landing pages, forms, and conversion funnels.
Budget Management & Forecasting
- Manage performance marketing budget across channels, ensuring spend drives ROI.
- Forecast campaign performance, pipeline impact, and spend requirements for quarterly/annual targets.
- Market & Competitive Intelligence
- Monitor competitor activity across paid and review platforms.
- Provide insights on emerging trends, benchmarks, and new channel opportunities.
- Stay current on industry tactics to drive innovation.
First 30-60 Days-Learn & Assess, Activate & Optimize
- Onboard with Marketing & Sales teams, understand ICPs and pipeline targets.
- Review and audit paid channels, lead aggregators, and current campaign performance.
- Develop Lead Aggregator Review Plan
- Get familiar with B2B and B2C channels.
- Align with baseline reporting on lead quality and CPL.
- Make recommendation for improvement across performance and growth channels
- Launch first multi-channel campaign with aligned Sales enablement.
- Optimize paid search/social with agency, hitting early CPL & conversion goals.
- Run A/B tests across ads and landing pages
Longer Term- Scale & Deliver
- Ensure 4-–5x quota coverage.
At ACI Learning, we offer a competitive, experience-driven salary range that aligns with your qualifications and contributions. To that end, the posted salary range reflects our most reasonable assumption of pay for this position at the time of posting.
Comprehensive medical, dental, and vision coverage—starting the 1st of the month after your hire date.
Four weeks of paid parental or medical leave, so you can focus on what matters most.
Flexible PTO policy, sick time, and eight paid holidays — because we believe in balance.
401(k) retirement plan with immediate vesting and up to 5% matching contributions — we invest in your future from day one.
One free course each year after 90 days — advancing your skills is part of the job.
Tuition assistance to support your continued education and professional growth.
Top Skills
ACI Learning Colorado Springs, Colorado, USA Office
Colorado Springs, CO, United States
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