At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.
Our mission is simple: End Cyber Risk. We’re looking for a Partner Marketing Director to be a part of making this happen.
Location
Strong preference to be based near HQ (Eden Prairie, Minnesota)
About the Role
The MSP Partner Marketing Director is a strategic, results-oriented leader responsible for owning and evolving Arctic Wolf’s MSP partner marketing strategy. This individual will work closely with MSP sales leadership, cross-functional marketing teams, and the broader partner ecosystem to define and execute programs that drive partner recruitment, enablement, demand generation, and long-term growth.
This role requires a proactive leader who can think big, connect strategy to execution, and deliver measurable business impact through the MSP route-to-market. The Director will lead the development of scalable campaigns and initiatives, while shaping the partner experience, ensuring sales alignment, and representing the MSP marketing function at the leadership level.
Responsibilities
Own the strategic direction and execution of Arctic Wolf’s MSP partner marketing plan—developing programs that drive pipeline, expand partner reach, and increase share of wallet.
Collaborate with product marketing, partner enablement, and sales leadership to build compelling GTM messaging, campaigns, and launch strategies aligned to MSP business models and personas.
Lead quarterly planning and alignment sessions with MSP sales leadership, business development, and marketing to ensure marketing plans support partner recruitment, field adoption, and revenue goals.
Develop and execute a comprehensive MSP communications and engagement strategy, including newsletters, webinars, industry events, portal updates, and targeted content strategies.
Build scalable “to” and “through” marketing motions that account for partner tiering, segmentation, and transaction model differences; tailor messaging and campaigns to the needs of strategic and growth MSPs.
Leverage partner data and marketing performance metrics to drive continuous optimization, and confidently present findings, recommendations, and strategic shifts to senior stakeholders.
Represent the MSP partner marketing function cross-functionally and with executive stakeholders, helping influence the broader partner marketing roadmap and resourcing decisions.
Oversee MSP-specific enhancements to partner marketing tools, PRM integrations, and tech stack optimization in collaboration with Partner Ops.
Partner with Field Marketing to align on regional programs and end-user campaign execution strategies that drive funnel velocity and partner-led demand.
Manage and report on the MSP partner marketing budget with a strategic eye on ROI, scalability, and business impact.
Who You Are
Deep understanding of MSP business models, GTM strategies, and the nuances of marketing to, through, and with this partner type.
Proven ability to lead cross-functional initiatives that drive indirect revenue and partner growth, particularly in fast-paced, high-growth B2B tech or cybersecurity environments.
Data-driven with strong analytical capabilities—able to derive insights from marketing and partner performance data and use findings to shape plans and influence decisions.
Confident communicator and relationship-builder with experience influencing executive stakeholders, sales leaders, and partner communities.
Experienced team leader or senior individual contributor with high accountability and ownership mindset.
Minimum Qualifications
10+ years in partner/channel marketing or B2B marketing with a focus on MSPs, cloud services, or cybersecurity
Experience developing and executing multi-channel partner campaigns tied to pipeline and revenue goals
Strong fluency with marketing automation tools, CRM (Salesforce), and PRM platforms
Comfortable working in a highly cross-functional role and presenting at the leadership level
Willingness to travel up to 20% for key partner events and field engagements
Preferred Qualifications
Bachelor's degree in Marketing, Business, or related field; MBA a plus
Experience building global or highly scalable regional partner marketing strategies
Familiarity with security-as-a-service models and mid-market technology sales
About Arctic Wolf
At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.
Our Values
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
Equity for all employees
Flexible time off and paid volunteer days
RRSP and 401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected].
Security Requirements
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.
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