Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
We are looking for a highly skilled and motivated Programmatic Partner Manager to join the Exchange team at Liftoff. Our product is the Vungle Exchange which provides buyers with the programmatic reach to engage high-quality users in their favorite mobile apps at the right time with a premium ad experience.
The programmatic team manages hundreds of buyer relationships across the world, and you will be responsible for managing a revenue stream across both a new and existing book of programmatic partners across the US and EMEA. You'll manage relationships with established performance DSP partners while also proactively building new relationships with media agencies, holding companies, and brand advertisers to drive incremental spend to the Vungle Exchange through PMPs and Open Market. The role will work closely with exchange clients to strengthen existing relationships and seek opportunities to scale accounts by identifying cross-sell and up-sell opportunities. In addition, the Programmatic Partner Manager will be responsible for sourcing new exchange partners, onboarding them through our processes, and working with them to scale growth on the Vungle Exchange. Each facet of the process involves multiple cross-functional stakeholders.
Responsibilities
- Forecast revenue and manage a pipeline of potential and current business across both performance and brand/agency demand channels
- Develop strong relationships with key accounts across the US and EMEA, including performance DSPs, brand advertisers, agencies, and agency trading desks
- Proactively prospect and build relationships with media agencies, holding companies, and brand advertisers to drive incremental spend to Vungle Exchange through PMPs and Open Market
- Structure and negotiate PMP deals and preferred deal opportunities with brand and agency buyers
- Work closely with internal teams (Legal, Finance, Ops, Product) to structure deals that maximize revenue for all constituents
- Educate brand and agency buyers on Vungle Exchange's inventory quality, ad formats, audience reach, and brand safety capabilities
- Synthesize customer feedback from both performance and brand buyers to help inform the product roadmap
- Attend industry events to evangelize Vungle Exchange and our technology
- Understand your clients' strategic goals — whether performance KPIs or brand awareness objectives — and develop plans to partner on those goals
- Identify and close strategic up-selling and cross-selling opportunities by understanding core client business and product needs
- Drive a full sales cycle pipeline: building pipelines, pitching, and closing business
Requirements
- Bachelor's degree and 5+ years of experience, with client-facing experience spanning performance and/or brand advertising
- Demonstrated experience working with agencies, trading desks, or brand advertisers in a programmatic environment
- Familiarity with PMP deal mechanics, deal ID workflows, and programmatic buying through major DSPs (The Trade Desk, Amazon DSP, DV360)
- Understanding of brand advertising KPIs (viewability, completion rates, brand safety, reach/frequency) alongside performance metrics (ROAS, CPI, CPA)
- Ability to travel as needed for in-person client meetings and industry events, including occasional travel to EMEA
- Comfortable managing accounts across US and EMEA time zones, with flexibility for early or late calls as needed
- An entrepreneurial and ambitious self-starter who thrives in a fast-paced environment
- A relationship builder with the ability to build meaningful connections with clients across both performance and brand/agency ecosystems
- Comfortable working independently as well as part of a team
- Ability to tell a story with data; strong understanding of data analysis and visualization. Prior experience with Rill, Looker, or Excel preferred
- Effective communicator who can tailor messaging to performance buyers, brand marketers, and agency stakeholders alike
- Experience in the tech industry — mobile, gaming, ad tech, e-commerce, or consulting are a strong plus
- Clear understanding of Programmatic Advertising across both open exchange and private marketplace environments
- High level of attention to detail and excellent organizational skills
Location:
This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, TX, UT, and WA.
We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City.
Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation:
The following are our base salary ranges for this role:
- SF Bay Area, NYC, Los Angeles/Orange County: $110,000 - $140,000 plus bonus
- Seattle/Olympia, Austin, San Diego, Santa Barbara, Boston: $101,000 - $129,000 plus bonus
- All other cities and towns in our approved states: $95,000 - $120,000 plus bonus
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We use Covey as part of our hiring and/or promotional process for jobs in NYC, and certain features may qualify it as an AEDT. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. We began using Covey Scout for Inbound on January 22, 2024.
Please see the independent bias audit report covering our use of Covey here.
Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.
Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.
Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
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