The Director of Partner Engagement will define and execute strategies for partner events, content creation, and storytelling to drive engagement and influence.
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Director, Partner Engagement
We're looking for a strategic leader to shape how ServiceNow shows up for partners on stage, on screen, and through our highest-impact moments. This role will define the content, creative, and engagement strategy for our most critical partner-facing moments, from flagship in-person events to always-on digital experiences and webinars. You'll bring together storytelling, creative vision, and event programming to scale our impact using AI, partner insights, and cross-functional alignment to help our team build an experience center of excellence. This is a key role for someone who sees events not just as moments, but as an engine for influence, activation, and community.
Key Responsibilities Event & Webinar Content Strategy
• Lead the development of Partner content narratives across GPES, Partner Kickoff, Knowledge, Partner Forums, Quarterly Partner Briefings, and other key initiatives.
• Build a scalable, insight-driven global webinar and virtual event content strategy, extending the reach of in-person events and supporting always-on partner engagement.
• Translate strategic priorities (AI GTM, CRM, WDF, Industry) into partner-centric content that drives clarity and action.
• Support campaign prioritization across teams to ensure message consistency and alignment to business outcomes. Storytelling & Executive Messaging
• Infuse storytelling and strategic clarity into decks, videos, executive sessions, and webinars, from idea to execution.
• Collaborate with executive comms, product/partner marketing, and field teams to align narratives across formats and regions.
• Translate complex or technical topics into compelling partner-facing stories that highlight innovation and value. AI-Driven Scale & Experience Center of Excellence
• Use GenAI and content ops tools to streamline production, scale content creation, and personalize messaging by region or audience.
• Develop repeatable playbooks and speaker prep processes to improve quality and reduce friction across events and webinars.
• Introduce new formats (fireside chats, AI demos, regional panels) and technologies that elevate the partner experience. Creative Ownership & Agency Oversight
• Own the creative vision for partner-facing events and broadcasts, from keynote visuals and videos to session design and presentation templates.
• Guide and collaborate with internal teams and agencies (creative, video, design) to deliver high-impact partner-facing content.
• Collaborate with internal stakeholders and external agencies to deliver high-impact, brand-aligned creative assets that support storytelling at scale.
• Leverage creative agencies to scale production, managing timelines, briefing materials, feedback loops, and quality standards.
• Ensure every event and webinar has a cohesive visual identity and elevates the partner experience. Measurement & Optimization
• Define content and creative success metrics across digital and in-person events, tracking engagement, feedback, and performance.
• Use data and partner insights to optimize messaging, creative approach, and content mix.
• Establish scalable feedback loops and regional adaptations to ensure global resonance.
Qualifications
What We're Looking For
• 10+ years of experience in event content strategy, partner marketing, executive messaging, or B2B storytelling.
• Strong background in planning high-impact in-person and virtual events with executive speakers and partner-facing narratives.
• Familiarity with GenAI and content tech to scale storytelling, personalize experiences, and streamline delivery.
• Cross-functional leadership experience, including managing agencies or working across large stakeholder groups.
• Executive presence and storytelling acumen, you know how to turn ideas into compelling narratives.
• Clear understanding of where event messaging ends and self-service content begins
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Director, Partner Engagement
We're looking for a strategic leader to shape how ServiceNow shows up for partners on stage, on screen, and through our highest-impact moments. This role will define the content, creative, and engagement strategy for our most critical partner-facing moments, from flagship in-person events to always-on digital experiences and webinars. You'll bring together storytelling, creative vision, and event programming to scale our impact using AI, partner insights, and cross-functional alignment to help our team build an experience center of excellence. This is a key role for someone who sees events not just as moments, but as an engine for influence, activation, and community.
Key Responsibilities Event & Webinar Content Strategy
• Lead the development of Partner content narratives across GPES, Partner Kickoff, Knowledge, Partner Forums, Quarterly Partner Briefings, and other key initiatives.
• Build a scalable, insight-driven global webinar and virtual event content strategy, extending the reach of in-person events and supporting always-on partner engagement.
• Translate strategic priorities (AI GTM, CRM, WDF, Industry) into partner-centric content that drives clarity and action.
• Support campaign prioritization across teams to ensure message consistency and alignment to business outcomes. Storytelling & Executive Messaging
• Infuse storytelling and strategic clarity into decks, videos, executive sessions, and webinars, from idea to execution.
• Collaborate with executive comms, product/partner marketing, and field teams to align narratives across formats and regions.
• Translate complex or technical topics into compelling partner-facing stories that highlight innovation and value. AI-Driven Scale & Experience Center of Excellence
• Use GenAI and content ops tools to streamline production, scale content creation, and personalize messaging by region or audience.
• Develop repeatable playbooks and speaker prep processes to improve quality and reduce friction across events and webinars.
• Introduce new formats (fireside chats, AI demos, regional panels) and technologies that elevate the partner experience. Creative Ownership & Agency Oversight
• Own the creative vision for partner-facing events and broadcasts, from keynote visuals and videos to session design and presentation templates.
• Guide and collaborate with internal teams and agencies (creative, video, design) to deliver high-impact partner-facing content.
• Collaborate with internal stakeholders and external agencies to deliver high-impact, brand-aligned creative assets that support storytelling at scale.
• Leverage creative agencies to scale production, managing timelines, briefing materials, feedback loops, and quality standards.
• Ensure every event and webinar has a cohesive visual identity and elevates the partner experience. Measurement & Optimization
• Define content and creative success metrics across digital and in-person events, tracking engagement, feedback, and performance.
• Use data and partner insights to optimize messaging, creative approach, and content mix.
• Establish scalable feedback loops and regional adaptations to ensure global resonance.
Qualifications
What We're Looking For
• 10+ years of experience in event content strategy, partner marketing, executive messaging, or B2B storytelling.
• Strong background in planning high-impact in-person and virtual events with executive speakers and partner-facing narratives.
• Familiarity with GenAI and content tech to scale storytelling, personalize experiences, and streamline delivery.
• Cross-functional leadership experience, including managing agencies or working across large stakeholder groups.
• Executive presence and storytelling acumen, you know how to turn ideas into compelling narratives.
• Clear understanding of where event messaging ends and self-service content begins
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
Top Skills
Content Technology
Genai
Webinar Technology
ServiceNow Denver, Colorado, USA Office
1800 Wazee St, Suite 300, Denver, CO, United States, 80202
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