Pardot Marketing Automation and Lifecycle Manager

1. Role Overview

The Marketing Automation & Lifecycle Manager (Contract) owns the execution and governance of marketing automation and lead lifecycle systems during a defined engagement. This role is responsible for building and maintaining scalable, well-documented automation in Salesforce and Pardot (Marketing Cloud Account Engagement), including journeys, scoring models, and lifecycle logic.

The contractor will assess existing automation, implement guardrails to prevent sprawl, ensure data integrity, and deliver reliable, transparent systems the business can trust.
 

1. About You

You’re a senior marketing automation expert who’s comfortable owning complex systems end-to-end. You’re highly hands-on, detail-oriented, and focused on building clean, scalable automation with clear logic, strong QA, and solid documentation. You’re great at simplifying what exists, preventing automation sprawl, and leaving systems that work predictably and transparently.
 

1. Core Responsibilities

Marketing Automation & Journeys

• Build and maintain:
  • Engagement Studio programs
  • Nurture journeys
  • Triggered campaigns
  • Re-engagement and recycling flows
• Ensure programs are:
  • Modular
  • Scalable
  • Aligned to lead scoring logic and lifecycle stages
• Implement guardrails to prevent system sprawl and duplication

Lead Scoring & Lifecycle Operations

• Implement and maintain:
  • Behavioral and demographic scoring models
  • Score decay and reset logic
  • Re-qualification rules
• Partner with Demand Gen & Lead Scoring Owner to:
  • Operationalize scoring intent
  • QA scoring accuracy
  • Flag over- or under-scoring patterns

Salesforce & Pardot Systems Management

• Own Pardot configuration including:
  • Custom fields
  • Automation rules
  • Completion actions
  • Segmentation logic
• Manage Salesforce integration including:
  • Field mapping
  • Sync behavior
  • Lead/contact lifecycle alignment
• Support lead routing logic in partnership with Sales Ops (when applicable)

Data Hygiene & System Governance

• Enforce system standards for:
  • Campaign structure
  • Naming conventions
  • Field usage
• Monitor for:
  • Data integrity issues
  • Sync errors
  • Broken automations
• Document systems architecture and dependencies clearly

QA, Testing & Enablement

• QA all demand programs prior to launch
• Maintain launch checklists and rollback plans
• Support enablement by:
  • Explaining how automation works
  • Translating technical logic into plain language for stakeholders

1. Required Qualifications 

• 5+ years in B2B marketing automation or marketing systems
• Hands-on expertise with:
  • Salesforce
  • Pardot / Marketing Cloud Account Engagement
• Proven experience building:
  • Lead scoring models
  • Nurture programs
  • Lifecycle automation
• Strong understanding of:
  • B2B demand gen
  • MQL/SQL frameworks
  • Sales alignment and lead routing

1. What Success Looks Like (90 days)

• Lead scoring model is fully operational, documented, and trusted
• At least 3–5 demand programs running end-to-end with clean automation
• Salesforce ↔ Pardot sync issues are minimized and monitored
• Team can confidently say: “We know why a lead scored the way it did”