The Paid Social Specialist manages paid media campaigns for nonprofits on Meta, LinkedIn, and TikTok, optimizing strategies and reporting performance insights.
Job Title: Paid Social Specialist
Summary: The Paid Social Specialist will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn and Tik Tok. In this role, you’ll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.
Key Responsibilities:
● Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
● Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
● Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
● Build monthly or quarterly reports and present results to internal teams and/or clients.
● Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
● Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.
Minimum Qualifications:
● 4+ years of digital marketing experience in an agency environment, executing within Meta and LinkedIn ads platforms.
● Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.
● Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!
● Strong written and oral communication skills.
● An undeniable passion for digital marketing and the nonprofit space.
● An aptitude for organization and ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.
● A diverse perspective and a collaborative nature.
● An entrepreneurial and independent spirit.
Core Competencies:
● Time Management – Consistently meets deadlines by organizing tasks, managing priorities, and avoiding last-minute scrambles. Demonstrates reliability in day-to-day execution.
● Attention to Detail – Delivers polished, error-free work by catching inconsistencies and ensuring accuracy across all deliverables. Maintains high standards even under pressure.
● Written Communication – Writes clearly and professionally, adapting tone and format to suit internal and client audiences. Avoids ambiguity and ensures messages are easy to understand.
● Team Collaboration – Works well with others by sharing information, supporting teammates, and contributing to a positive team dynamic. Builds trust through dependability and openness.
● Project Management – Plans and executes projects with clear timelines, milestones, and accountability. Keeps stakeholders informed and ensures deliverables are met.
Top Skills
Google Ads
Google Analytics
LinkedIn
Meta Platforms
Tiktok
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