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Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.
Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.
Learn more about us on our company page.
Where we work
Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye.
This is an in-office position in Austin, Texas, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
About your skills
Paid Social Campaign Management: You excel at building, launching, and optimizing campaigns across multiple platforms with a deep understanding of each platform's unique capabilities, audience targeting, and creative requirements. You can seamlessly manage campaigns across global markets while maintaining performance standards and brand consistency.
Data-Driven Performance Optimization: You use analytical thinking to interpret campaign metrics, identify optimization opportunities, and make strategic adjustments that drive subscription growth and engagement. You're comfortable with A/B testing methodologies and can translate complex performance data into actionable insights and clear recommendations for stakeholders.
Cross-Functional Collaboration: You build strong working relationships with cross functional partners to ensure seamless campaign execution. You effectively communicate campaign requirements, provide constructive feedback on creative assets, and coordinate with multiple stakeholders to deliver cohesive paid social strategies.
Innovation & Strategic Adaptation: You stay ahead of industry trends and proactively identify opportunities to leverage emerging AI tools, privacy-first solutions, and new platform features. You approach challenges with a test-and-learn mindset, continuously experimenting with new tactics and technologies to future-proof marketing efforts and maintain competitive advantage.
About this role
As a Social Media Senior Associate, you'll drive paid social execution across multiple platforms (Meta, Reddit, TikTok, Snapchat, LinkedIn) and global markets, focusing on campaign optimization, subscription growth, and AI-driven initiatives that directly impact our consumer acquisition strategy.
This fast-paced role offers the opportunity to shape the future of our marketing efforts by leveraging cutting-edge AI tools, privacy best practices, and performance testing methodologies while collaborating with our influencer and creator function to develop high-converting social content. You'll play a critical role in scaling our paid social capabilities globally, with significant potential for professional growth as you help build and optimize campaigns that fuel the organization's subscription and engagement goals.
What you’ll be doing
Execute paid social tactics to drive subscription and course enrollments, with a focus of driving ROAS and strong CPAs, across Meta, TikTok, Reddit, and other emerging channels in AMER, EMEA, LATAM, and APAC.
Own end-to-end campaign setup, optimization, and reporting for Paid Social initiatives across subscription and course-driven marketing programs.
Manage campaign feed operations, including building and uploading audiences, creative variations, and product feeds across platforms to ensure accurate targeting and delivery.
Develop and implement a testing roadmap for creative, messaging, and audiences with a clear framework for learning.
Support eventing, signals, and privacy requirements within platforms to ensure accurate tracking and compliant data practices.
Report and analyze results with clear, actionable recommendations to improve efficiency and performance.
Collaborate cross-functionally with creative, media, and influencer teams to ensure campaigns are aligned with brand and business objectives.
Localize and adapt campaigns for global markets, tailoring creative, messaging, and targeting to regional needs.
Leverage AI-driven initiatives and emerging platform automation tools to improve efficiency and scale.
What you’ll have
3-5 years of hands-on consumer paid social experience, ideally in subscription or e-commerce. Tech brand preferred but not required.
Proven success hitting ROAS/CPA goals.
Executional expertise in Meta, TikTok, Reddit, and experience or ability to quickly learn Snapchat and LinkedIn.
Experience building testing frameworks and scaling winning campaigns.
Strong analytical skills (attribution modeling, cohort analysis, platform + BI tools).
An ownership mindset — self-directed, adaptable, and confident leading a function within a fast-moving organization.
Experience developing creative briefs and partnering with influencer/creator teams to amplify content through paid social.
Proven ability to localize campaigns for international markets.
Posting Date: October 16th 2025
Application window:
We anticipate the application window will be open until October 30th, 2025. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.
#LI-AS1
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.
You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our Benefits Start with UOur benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
Top Skills
Udemy Denver, Colorado, USA Office
We are located in the LoDo neighborhood, with access to Union Station, Milk Market and Coors Field.
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