Paid Social Media Lead (Cross Platform)

Who We Are

At Frndly TV we’re a fast-growing player in the streaming television industry, bringing innovative and engaging content experiences to audiences everywhere.  We have a shared drive to succeed and strive to WIN! We are CURIOUS, constantly learning and tackling projects in a creative and unique manner. We approach all challenges with INTEGRITY and as a TEAM and celebrate in our joint success. Every day we are NIMBLE in our fast-moving environment, loving and embracing the amazing changes coming our way!

What Your Day Looks Like

We’re looking for a Paid Social Media Lead with deep expertise in cross-platform paid social advertising to accelerate user growth and engagement for our streaming products. This role will own strategy and execution across Meta, TikTok, YouTube, Snapchat, and emerging social platforms—balancing creativity with data-driven decision-making to deliver strong performance outcomes.

Key Responsibilities

• Lead strategy, execution, and optimization of paid social campaigns across multiple platforms (Meta, TikTok, YouTube, Snapchat, and others).
• Develop and manage creative testing frameworks to identify top-performing concepts and messaging.
• Analyze and report on performance metrics including CAC, ROAS, and lifetime value, driving actionable insights and continuous improvement.
• Partner with creative, analytics, and product teams to ensure alignment between audience insights, creative strategy, and business objectives.
• Manage budgets, pacing, and forecasting to ensure efficient use of spend and strong ROI.
• Stay current on platform updates, algorithm changes, and best practices to maintain competitive advantage.
• Mentor or oversee agency partners or junior team members to ensure consistent performance and innovation.

What We’re Looking for in You

• 5+ years of experience managing paid social campaigns with a performance marketing focus.
• Proven success managing large budgets and achieving strong CAC/ROAS results.
• Hands-on expertise across Meta, TikTok, YouTube, Snapchat, and other emerging platforms.
• Deep understanding of creative testing, audience segmentation, and full-funnel optimization.
• Analytical mindset with comfort in data interpretation and decision-making.
• Strong communication and collaboration skills; ability to work cross-functionally in a fast-paced environment.
• Passion for streaming media, entertainment, and startup culture.

Why Join Us

At Frndly TV, we value self-starters who take initiative and show a strong drive for success. We offer an exciting and challenging work environment where you can thrive and grow with a team of experienced professionals who share your passion. If you are a highly motivated individual who is passionate about driving growth, we would love to hear from you.

Compensation: Our cash compensation amount for this role is targeted from $100,000 - $150,000.

We’ve got you covered!

• Medical, Dental, Vision insurance with an employer subsidy
• Short-Term & Long-Term Disability
• Health Savings Accounts, Flex Spending Account & Dependent Care Accounts

We work to live our extraordinary lives:

• 13 Paid Company Holidays per year to ensure that you have time to spend with your friends and family.
• Unlimited Paid Time Off so you have the time you need to do the things that you LOVE.
• Paid sick leave to ensure that you can rest, recover, and take care of yourself.
• Parental leave offered to help you grow & support your family.

Our people are the best people:

• We like to have fun! We host all-staff events for our people to come together, bond and meet each other’s family and friends. Past events have included “A Day at the Rockies” summer baseball game, Board Game Tournaments, Trivia Nights, Holiday Parties at Punch Bowl Social, Holey Moley and, Ace, Eat, Serve.  Just to name a few.
• Monthly volunteer opportunities (because giving to our community warms our hearts).
• Company-sponsored lunches in the office (yum!)
• Once a month we come together for a Town Hall to connect and learn about the business.

We LOVE our product and so will you:

• Complimentary Frndly TV Programming!