Paid Search Specialist

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Square is looking for a Performance Marketing Specialist to help drive new user growth through Paid Search, Shopping and Performance Max channels globally. As a member of the Demand Generation Team, you'll partner to manage Paid Search campaigns across our core payments business and SaaS products. You will grow one of our largest direct response channels and inform strategy to execute $XM campaigns.
You Will

• Partner with leads to manage a $XM budget for SEM campaigns to bring in new sellers across all of Square's products and audiences in the US market
• Partner on strategy, execution and optimization for Paid Search and Shopping campaigns
• Collaborate on quarterly testing roadmaps and tactical plans to ensure internal KPIs are met
• Work with internal stakeholders on overall channel performance and align on creative, product, landing page tests and more
• Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs
• Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and improvement of bid management processes
• Research and use SEM industry trends and competitive analysis to inform marketing strategy
• Build excellent acquisition programs through partnership with Analytics, Data Science, and Product teams

You Have

• A BA/BS degree or equivalent practical experience
• At least 3 years of related performance marketing experience managing SEM campaigns with a $XM budget
• Experience building strategies and identifying opportunities to scale growth and meet/exceed KPI targets
• Experience managing Google and Microsoft campaigns including strategy, planning, executing and testing to improve performance marketing metrics
• Google Ads Certification
• Ability to communicate effectively with leadership and cross functional partners; written and verbal communication skills that can be tailored accordingly
• A passion for marketing - you continually learn about the industry, platforms and changes as they roll out
• Familiarity with Search Ads 360, as well as Performance Max and Demand Gen campaign types a plus

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$111,700 - $167,500 USD
Zone B:
$103,800 - $155,800 USD
Zone C:
$98,200 - $147,400 USD
Zone D:
$89,400 - $134,000 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.