Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.
Title: Paid Performance Media Manager
Direct Manager Title: Digital Program Director
Direct Reports: None
Location: Remote or hybrid in Nashville, TN
The Role
The Paid Performance Media Manager ensures successful digital campaign strategy, development, execution, and management. The role requires junior employee mentorship, adherence to benchmarks and maintaining of technical skills. It also requires the ability to plan digital campaign strategy for new and existing service lines for active clients.
What You’ll Do
- Campaign Management
- Work closely with Digital Specialists to build out and implement campaigns
- Manage day-to-day campaign operations and provide real-time information and status updates to Client Lead and larger team
- Collaborate with the Implementation team on call tracking, conversion pixel installation and troubleshooting
- Launch campaigns on time with accuracy
- Monitor campaign performance and proactively address any issues impacting performance
- Cover for colleagues during absences or whenever necessary
- Reporting
- Deliver accurate and timely performance reports to be shared with clients
- Attend monthly reporting calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary on providing insights and recommendations for improved performance
- Review data trends, adjust reports as needed and optimize campaigns accordingly
- Growth & Development
- Maintain certifications and stay up to date on industry changes
- Meet or exceed documented performance goals
- Continuously learn and develop technical skills to stay updated on platform changes and iterations
- Cross-train in varied paid media offerings - SEM, Social & Programmatic
- Be willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client success
Ideal Qualifications
- 3-5 years of digital marketing experience including SEM, display, YouTube, and social media marketing
- Bachelor’s degree or relevant experience
- Proficiency in Google Ads and Meta platforms
- Google Ads experience in SEM, Mobile, Video and Display
- Experience with Google Ads Editor and Facebook Power Editor
- Ability to work independently and remotely once given direction
- Strong analytical and logical skills
Nice to Have
- Experience with Google Tag Manager and pixel implementation
- SEO Experience
- Healthcare experience
- Facebook Blueprint Certification
- Familiarity with Google and Microsoft suite of products
Perks and Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
For internal coding use only: Performance Marketing/Media/CoGs
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