Paid Media Specialist

Lead the Charge: Paid Media Specialist (B2B SaaS) — Driving Pipeline Growth in Transportation & Logistics!

Ready to own the performance and management of multi-channel paid media campaigns in a high-growth technology segment? Trimble is looking for a strategic, data-driven specialist to directly drive high-quality leads and pipeline growth for our Transportation & Logistics segment, making a tangible impact on global supply chains.

About Us

Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress.

T&L: In the Transportation & Logistics segment, our solutions make it safer, simpler and more efficient to move freight—bringing together a global network of shippers, carriers, brokers and 3PLs.

What Makes This Role Great:

In this role, you will serve as the strategic owner of Trimble's paid media performance, directly influencing pipeline development and revenue growth for our Transportation & Logistics solutions. You will be at the forefront of marketing strategy, working cross-functionally with senior leaders, creative teams, and sales to deliver actionable, data-driven insights that refine ad messaging and achieve strategic business objectives.

Key Exciting Responsibilities

• Elevate Campaign Performance: Own the relationship with our external PPC agency, holding them accountable for execution, continuous optimization, and achieving target KPIs.

• Manage and Execute Strategic Media Buys: Oversee and drive the execution of high-impact strategic media buys, content placements, and sponsored opportunities with high-authority external publishers and platforms, ensuring flawless delivery and continuous optimization.

• Manage Financial Efficiency: Maintain meticulous budget tracking and communicate potential under/overspends to senior leaders, ensuring efficient resource allocation across all campaigns.

• Drive Cross-Functional Alignment: Work closely with Brand and Creative teams to develop effective ad copy and assets, and collaborate with Product Marketing and Sales to refine messaging based on buyer pain points.

• Deliver Actionable Insights: Measure, report, and deliver actionable insights on key metrics, including conversion rates and customer acquisition costs, to drive marketing effectiveness and shape future strategy.

Essential Skills & Experience

• 4+ years of hands-on experience managing multi-channel digital campaigns, ideally within a B2B or SaaS environment.

• Demonstrated experience managing vendor/agency relationships and coordinating strategic content syndication or media placements with external publishers/vendors.

• Strong analytical skills paired with a proven data-driven approach to decision making.

• Experience working cross-functionally with marketing and sales teams to drive key initiatives.

• A Bachelor's degree in Marketing, Business, Communications, or a related field.

Bonus Points For

• Working knowledge of Salesforce and Marketo (or equivalent CRM and marketing automation platforms).

• Project management and organizational skills with a proven ability to manage multiple deadlines and cross-functional projects simultaneously.

• Proactive approach to staying updated on industry best practices and emerging marketing trends.

Logistics

• Location: Princeton, NJ, Westminster, CO or Lake Oswego, OR Preferred

• Travel Requirement: 10%

Why You'll Love Working With Us

At Trimble, we're not just a company that "does good"—we are a team dedicated to making a tangible, positive Real-World Impact. We build innovative solutions designed to solve the world's most critical challenges. From construction sites to transportation hubs, our work tangibly improves how people live, build, move, and grow. 

You'll work on projects that truly matter: Our purpose-driven culture means you'll be helping to build and deliver solutions that make work faster, safer, and more sustainable for millions of people worldwide. Our impact is tangible, from connected machines that save fuel to data-driven insights that reduce waste. 

Collaborate with like-minded people: Our strong internal culture is a "hidden gem". You will work with a collaborative, supportive team that shares your purpose and fosters a genuine sense of belonging. We're a company of "visionary pragmatists" who think boldly and build things that work. 

Be an owner: Trimble thrives on individuals who take initiative and embrace ownership. You'll find an entrepreneurial spirit where success is often "self-authored," empowering proactive "doers". 

Enjoy true flexibility: We offer flexible work arrangements, which are a significant driver for employees joining and staying with us. We see flexibility in how we work as a key competitive advantage.

Compensation:  Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

Hiring Range

Pay Rate Type

Bonus Eligible?

Commission Eligible?

Benefits:  Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.

How to Apply: Please submit an online application for this position by clicking on the ‘Apply Now’ button located in this posting.

Application Deadline: Applications could be accepted until at least 30 days from the posting date.

At Trimble, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone can thrive. Guided by our core values—Belong, Innovate, and Grow—we embrace and celebrate differences, knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer, welcoming individuals of all backgrounds and advancing opportunities while embracing race, color, gender identity, sexual orientation, religion, disability, veteran status, or any other protected and diverse characteristic. We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble. For more, please see Trimble's Code of Business Conduct and Ethics at https://investor.trimble.com, under “Corporate Governance.”

Our mission to transform the way the world works starts with transforming how we work together. By actively listening, asking questions, and taking intentional actions, we cultivate a culture that provides equitable opportunities for everyone to contribute and grow.

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