Paid Media Specialist

Skillsoft is transforming how growth marketing operates, shifting from traditional channel management to a performance-led, AI-enabled operating model. As part of this evolution, we’re hiring a Digital Paid Media Specialist to lead paid media execution across Skillsoft’s paid social and display channels – Meta, LinkedIn, Google Demand Gen, Reddit, Programmatic, and more.

This role is more than campaign execution. It’s an opportunity to help shape the future of AI-assisted media buying where human strategy meets machine precision. This role is ideal for a marketer who thrives in high-agency environments, is fluent in performance metrics, and knows how to turn data into decisions. You’ll work closely with our agency partners and internal teams to test, optimize, and pilot automated systems that drive efficiency and scale. If you’re excited by the idea of building the bridge between today’s media operations and tomorrow’s buying models, this is your seat at the table. __________________________________________________________________

Key Responsibilities

Channel Execution & Optimization

· Manage and optimize Meta (Facebook, Instagram) and LinkedIn ad campaigns, including creative testing, budget allocation, audience targeting, and performance analysis.

· Execute hands-on experimentation and A/B testing to improve efficiency, drive revenue, and meet KPIs.

· Collaborate with Meta, Google, and Reddit reps on new features, beta programs, and incentives.

Agency Management

· Act as primary contact for agency media management on Google Demand Gen, YouTube, and Reddit; oversee strategy, ensure alignment with business goals, and hold partners accountable to SLAs, performance, and cost efficiency.

· Review, approve, and report on agency media strategy, execution, and analysis for accuracy and strategic alignment.

AI-Enabled Performance Innovation

· Collaborate within the Digital Performance & Optimization team to explore and pilot AI-driven media workflows.

· Contribute to the development of automation frameworks that reduce manual overhead and increase optimization velocity.

· Help define the role of the “AI Media Buyer” within Skillsoft’s evolving growth marketing model.

Data Analysis & Reporting

· Monitor channel performance and communicate key drivers, learnings, and recommendations in meetings.

· Provide actionable insights to improve ROI and achieve performance targets.

· Maintain weekly reporting cadences and contribute to monthly/quarterly business reviews.

Cross-Functional Collaboration

· Work closely with the Growth Marketing team to align paid media efforts with broader demand generation and ABM (Account-Based Marketing) strategies.

· Partner with internal teams to ensure data integrity, messaging alignment, and consistent ad creative production.

· Coordinate with Brand and Creative teams to ensure messaging consistency and creative effectiveness.

· Partner with Marketing Ops to ensure tracking integrity and lead flow accuracy.

Qualifications

· 5+ years of hands-on experience managing paid social/digital ad campaigns, with a focus on Meta, preferably in B2B SaaS or enterprise tech.

· Deep familiarity with Meta Ads Manager, LinkedIn Campaign Manager, and DSPs (Demand-Side Platforms).

· Proven success in managing multi-channel paid media programs with multi-million-dollar budgets.

· Strong understanding of the marketing funnel and developing campaigns and optimizing digital conversion paths for each stage.

· Experience working with or managing digital marketing agencies, preferably in paid media.

· Advanced analytical skills; proficient in Excel/Google Sheets and Google Analytics.

· Familiarity with BI tools a plus (Power BI, Google Data Studio, or Looker).

· Results-oriented, passionate about testing, optimization, and measurable impact.

· High-agency mindset with a bias for velocity, iteration, and impact.

Target base salary range for this job requisition is anticipated to be approximately $75,000- $110,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.