Own and optimize multi-channel paid media (Google, Microsoft/Bing, LinkedIn, programmatic) for B2B demand generation and ABM. Manage six- to low-seven-figure budgets, partner with ops teams to improve tracking/attribution, run testing and analysis, manage agencies, and leverage AI/automation to drive pipeline, revenue, and lead quality.
This is a remote position.
Our client is looking for a Paid Media Marketing Manager to take ownership of their paid media strategy, execution, optimization, and contribution to business growth. They operate in the workplace compliance and professional learning technology space and have experienced notable growth and industry recognition in recent years.
- Own paid media strategy, execution, and optimization across Google, Microsoft/Bing, LinkedIn, programmatic, and emerging channels.
- Manage a six- to low-seven-figure annual media budget, optimizing for pipeline, revenue, lead quality, and ROI.
- Develop and optimize full-funnel campaigns, including acquisition, retargeting, upper-funnel demand generation, and ABM initiatives.
- Partner with Marketing Ops, RevOps, Website Performance, and other marketing teams to improve tracking, attribution, conversion rates, and funnel performance.
- Analyze campaign data, identify opportunities, develop testing hypotheses, and continuously improve performance.
- Manage external agencies and vendors while maintaining accountability for results.
- Leverage AI, automation, and emerging paid media opportunities to improve efficiency and growth.
- Take full ownership of paid media performance and proactively adjust strategy to meet business goals.
Requirements
- Deep practical knowledge of paid acquisition and performance marketing.
- Strong understanding of the relationship between metrics such as CPM, cost per qualified lead, conversion rate, average selling price, ROAS, pipeline, and revenue.
- Ability to distinguish between low-cost leads and leads that generate meaningful business value.
- Demonstrated experience optimizing performance for different customer segments, including SMB and Enterprise.
- Track record of using data to identify new campaign opportunities and testing ideas.
- Self-directed approach with the ability to move initiatives forward without requiring constant supervision.
- Strong combination of strategic thinking and hands-on execution.
- Ability to take ownership of performance targets and proactively adjust strategy when goals are at risk.
- Comfortable making decisions and taking action despite ambiguity or imperfect information.
- Strong communication and collaboration skills across Marketing, Sales, Operations, and Revenue functions.
- Demonstrated curiosity and willingness to stay current with new technologies, platforms, and approaches to performance marketing.
Benefits
Similar Jobs
Information Technology • Security • Cybersecurity
Manage and optimize B2B paid media campaigns across Google, LinkedIn, Meta and other channels. Oversee budgets, targeting, bidding, creative and A/B tests; partner with content, demand gen, SDR and ops; build reporting that ties spend to leads and pipeline; use AI and automation to improve analysis and performance.
Top Skills:
Ai ToolsGoogle AdsGoogle AnalyticsHubspotLinkedin Campaign ManagerLooker StudioMarketoMeta AdsSalesforceUtm Tagging
Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Design, implement, and operate critical, scalable backend services (identity, friend graph, storage). Collaborate across teams, evaluate trade-offs, test and debug, manage availability, scalability, operational excellence, cost, and participate in incident resolution.
Top Skills:
AWSC++GCPJavaKotlinKubernetesMemcacheNoSQLPythonRedisSwift
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Handle inbound and warm insurance sales leads, consult with customers to match coverages, convert leads to policyholders, complete paid licensing and remote training, work scheduled shifts including weekends, and maintain required work-from-home technology and space.
Top Skills:
Dsl)FiberHigh-Speed Internet (CablePc
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
