Paid Media Manager, Lead

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WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

What's Cool About This Job
Paid media plays a crucial role in our company's growth, with paid social and video being a key component of our strategy. We’re looking for a strategic and results driven paid media specialist to drive our GTM strategy across key customer segments, with a strong focus on accelerating growth in the mid-market and agency spaces.
 

The day to day.

• Oversee a paid media agency responsible for execution and tactical planning.

• Conduct audience research and competitive analysis to refine targeting and messaging for all segments with strong emphasis on mid-market and agency.

• Analyze our paid social and video accounts for optimization and growth opportunities.

• Conduct in-platform audits and develop strategies and optimizations for best-in-class execution strategies.

• Implement regular testing to discover new ways to enhance our impact.

• Collect, analyze, and present performance data to key stakeholders, highlighting each  segment’s contribution.

• Manage a budget focused on driving conversions and revenue growth through both an ecommerce funnel, as well as an assisted buying motion.

• Collaborate with creative and web teams to launch new campaigns and optimize the entire buyer journey.

• Work with business units to develop and refine go-to-market campaigns, including multi-channel strategies.

• Stay updated on the latest industry trends to identify opportunities.
   

Your skills and expertise.

• 5+ years of experience in designing, building, and optimizing paid media campaigns at scale, with demonstrable business growth impact.

• Expertise in Facebook, LinkedIn, and Google Analytics.

• Experience with Video and OTT advertising is a plus.

• Strong analytical, organizational, and time management skills.

• Data-driven decision-making approach.

• Excellent attention to detail.

• Experience managing campaigns for a B2B company is a plus.

• Experience with SQL/BigQuery is a plus.
   

The Perks And Benefits

• Company Stock Options (Every employee is an owner in the company)

• Great Health Benefits (Medical, Dental, Vision, Life Insurance, Accident & Critical Illness)

• Fertility Benefits (IVF/Fertility drug coverage)

• HSA Company contribution $750 for employee / $1500 for family

• 401(k) with a 4% match

• Disability Insurance 

• Paid Family and Caregiver’s Leave

• Employee Assistance Program

• Generous Vacation Time (Who doesn’t like time off)

• One-time $500 payment to set up your home office

• 4 Company Wellness Days a year

• 1 floating holiday

• $100 monthly wellness allowance to spend on what you want

• Free subscription to Calm

• Pet Insurance

• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

#LI-TB1

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$104,000.00 - $156,000.00

We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.