Paid Media and Analytics Specialist

—What You’ll Do—

• Build, launch, and maintain winning campaigns across Paid Search and Paid Social platforms (primarily Google Ads and Meta) that meet or exceed clients’ goals & KPIs.
• Continuously pioneer tests & make optimizations in-platform to drive the best possible performance for your assigned clients.
• Work daily within Google Tag Manager and Google Analytics 4 to set up and deploy Paid Media & GA tracking pixels.
• Troubleshoot and solve conversion tracking gaps on an ongoing basis.
• Identify key opportunities for additional measurement needs (e.g. new conversion actions, conversion tracking/optimization, UTM tracking).
• Build & deliver regular automated & customized reports (using Funnel.io and other tools) to ensure clients stay up-to-date on measurement & account performance. Continuously demonstrate the impact of paid media performance on clients’ revenue & business goals.
• Collaborate with direct teammates and client-facing counterparts to design, strategize, and execute ongoing incrementality tests.
• Play the lead role in account structure and audience targeting within various ad platforms.
• Leverage in-platform tools, including AI-enhanced features, to eliminate waste and maximize the efficiency of your campaigns.
• Stay on top of all paid media budget pacing and ad spend on a daily & weekly basis.
• Work closely with Paid Media Account Manager counterparts to brainstorm and bring to life paid media strategies for clients, including making strategic pivots as needed.

—What You’ll Need to Succeed—

• Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results.
• Years of Experience: We’re seeking candidates with at LEAST 2 years of agency experience; 3-5 years (minimum) of overall relevant paid media & analytics experience is required. You will not be considered for this position if you do not meet these requirements!
• Ad Platforms: You’re a stone-cold pro at all things tactical within Paid Search/Google Ads and Meta. You keep up with all the latest-and-greatest features & updates within all major ad platforms, and you could build & launch a mistake-free campaign in your sleep.
• Analytics & Measurement Tools: You use Google Analytics 4 and Google Tag Manager on a regular basis, and aren’t thrown by the technical demands or complexities of measurement / analytics tools.
• Google Sheets / Excel: You’re a whiz at Google Sheets and/or Excel, able to synthesize, pivot, analyze, and consolidate significantly large sets of data without breaking a sweat.
• Business Acumen: Being highly skilled within paid media & analytics tactical operations is one thing…but your ability to tie the work you do “behind the scenes” to a measurable impact on clients’ business, bottom line, etc is what will make you a superstar.
• Collaborative Spirit: You enjoy working with a wide variety of internal teammates to get the job done — you’re a clear written & verbal communicator, and teammates can always count on you for high-quality, error-free work with minimal direction or oversight.
• “Get Sh*t Done” Mentality: You’re energized by — and thrive within — an environment where no two days are the same, and results are king. You genuinely get satisfaction from rolling up your sleeves and getting things done.
• Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day.
• Project & Time Management: You run a clean calendar and keep priorities straight. Competing demands don’t throw you.
• “Nice to Haves”: While it’s not a must-have for this role, prior experience working with Funnel.io, Looker Studio, and/or Hubspot is a plus! We’d also be impressed with candidates who have previous hands-on experience with incrementality or incremental measurement.

—Why Silverback?—

• Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable.
• Work with the A team: We are ruthless about putting the best possible team on the field.
• Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact.
• Get paid: We hire the best and pay them generously.
• Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works.