Paid Marketing Manager

About RADICL

As the leading provider of Cybersecurity-as-a-Service (CSaaS), RADICL is revolutionizing advanced cyberthreat protection for small and medium-sized businesses (SMBs) in the U.S. Defense Industrial Base (DIB) and other regulated industries. No longer should SMBs be satisfied with lack luster solutions delivering lack luster protection. RADICL is ushering in a new era of turn-key and affordable cyberthreat protection via its AI-powered virtual SOC platform that allows human and digital agents to quickly and seamlessly become SMBs’ day-to-day compliance and security operations team. 

RADICL’s turn-key CSaaS offering uniquely combines compliance management with AI and expert-driven 24/7 security operations. We guide customers to regulatory and best practice adherence with standards like CMMC and NIST CSF while also delivering 24/7 threat monitoring, deep-spectrum™ threat hunting, incident response, vulnerability management, and security awareness training. 

With RADICL, customers can stay mission focused, confident their front, rear, and flank are protected, affordably and without compromise. 

If you’re excited about working with industry experts to help SMBs focus on growing their businesses without the constant worry of security and compliance risks, we invite you to join us in our mission to protect American businesses and drive innovation in cybersecurity.

About the role

If the above excites you, RADICL Defense is seeking high performing, motivated individuals to join our mission. As an early member, you will work closely alongside an experienced founding team and realize the life-changing experience of building a company. You will work with the latest technologies in software, cybersecurity, and cloud and will have a significant impact on the formation of our platform and offering.

About You
You enjoy fast-paced environments, bring a positive attitude, and excel at getting things done.  You enjoy being part of a high performing team and are also able to self-direct and self-start.  You consider yourself to be top tier talent and are eager to help others raise their game.  You enjoy working with customers, are an excellent communicator, and able to engage and interact with people of various backgrounds and skill levels.  You want your work to have meaning, to be important.  You want to be part of creating something great.
As a RADICL Paid Marketing Manager, you will:

•     Own strategy, execution, and daily management of paid campaigns across Google Search, Bing Search, Meta, and LinkedIn

•     Manage and optimize a monthly ad budget with full accountability for spend efficiency and ROI

•     Conduct ongoing keyword research, audience targeting, bid management, and negative keyword maintenance

•     Stay current on platform changes, beta features, and emerging opportunities across all channels

•     Build and test landing pages for paid campaigns with full ownership over copy, structure, and CTA strategy

•     Design and run A/B tests on ad creative, headlines, landing page variants, and form experiences

•     Identify and close conversion gaps between click and form fill, including CTAs, friction reduction, and page-level improvements

•     Alongside RevOps, maintain and track CRM-to-ads integration in HubSpot to optimize for the full pipeline, not just form fills

•     Build and maintain dashboards tracking spend, CPL, cost-per-MQL, and pipeline contribution

•     Deliver clear weekly and monthly performance reports to the Director of Content and leadership

•     Translate data into actionable recommendations; not just what happened, but what to do about it

Your skillset/experience should include:

•     3–5 years of hands-on paid media experience, either in-house B2B SaaS or agency managing B2B accounts

•     Proven track record managing meaningful budgets with accountability for pipeline metrics beyond just clicks

•     Deep expertise in Google Ads (Search); solid working knowledge of Bing, Meta, LinkedIn Ads, and other paid channels

•     Experience building or significantly improving landing pages

•     Comfortable with CRM and ad platform integration; HubSpot experience a strong plus

•     Analytical and data-driven, but also a strong communicator who can explain results to non-marketers

•     Self-directed and comfortable with ambiguity; creativity to problem solve

•     Bonus: experience in cybersecurity, SaaS, or defense-adjacent B2B verticals

About the Workplace
At RADICL, we prioritize our culture and believe the strongest teams are built through daily, side-by-side collaboration and experiential sharing. We also value individual freedom and flexibility. For this reason, we have a hybrid work model. As a team, we are in office M/W/Th with work-from-home on Tuesdays and Fridays. For remote positions, periodic travel to Boulder will be expected to participate in company events and meaningful side-by-side collaboration opportunities.

RADICL offices are in downtown Boulder, Colorado with easy-to-access employee parking provided by the company. We offer comprehensive, competitive benefits including health, dental, and vision as well as 401K and a responsible PTO plan.

We encourage motivated, talented, mission-oriented, and fun people to apply. Let’s do this!