Owned Channels Marketing Manager Lead

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

Seeking a seasoned Owned Channels Marketing Manager Lead for our Marketing Operations team. This role sits at the intersection of marketing campaign execution for owned channels and risk management and plays a critical part in ensuring that marketing campaigns meet internal standards, risk and compliance requirements and member expectations. This is a high impact role suited for a proactive, detail-oriented leader with deep marketing campaign execution and risk management experience. You will serve as a bridge between cross functional marketing and technology enablement teams to drive process improvements, risk mitigation strategies and RCSA readiness. 

Key responsibilities include:

• Own and evolve marketing controls for owned channels ensuring compliance with internal policies, enterprise risk framework and regulatory standards
• Conduct RCSAs (Risk and Control Self-Assessments), and deep dive on campaign execution processes for all owned channels (e.g. email, direct mail, .com/mobile)
• Identify and document key risks and associated mitigating controls; escalate emerging issues as needed
• Support incident response and root cause analyses for control failures and campaign issues
• Provide advisory support to marketing teams during campaign planning and execution
• Embed controls, approval processes into MarTech workflow design and influence development of automated controls
• Serve as lead point of contact for internal audit and control testing
• Maintain audit-ready documentation and evidence tracking for campaign execution
• Influence and align cross-functional teams to drive accountability for control execution
• Lead risk awareness, change management and training initiatives within the marketing organization

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

What you'll do:

• Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies.
• Applies expert knowledge of marketing principles to complex, and often unique work assignments.
• Applies expert knowledge of the business, its products and processes, advising senior management on issues.
• Leads and motivates cross functional team members in the development and implementation of key initiatives.
• Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.
• Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes.
• Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans.
• Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data.
• Directs analyses, root cause identification and development and recommendation of key work product.
• Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity.
• Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 or more years of relevant business support and / or general analysis experience.
• Demonstrated leadership experience.
• Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
• Subject-matter-expert knowledge of relevant industry data sources.

What sets you apart:

• Deep understanding of campaign execution for owned channels within a highly regulated environment.
• Demonstrated success in developing, implementing and maintaining controls or risk management programs.
• Excellent communication skills and executive presence, ability to influence at all levels across a matrixed organization.
• Strong analytical and problem-solving skills with experience leading and executing enterprise risk management frameworks (e.g., RCSA, issue management).
• Experience with owned channel process improvements and automation.
• Knowledge and experience with owned channel platforms and systems (e.g. Adobe campaign, AEM, Pega).
• Detail oriented with a structured approach to process design and documentation.
• Working knowledge of data governance or data privacy practices.

Compensation range: The salary range for this position is: $114,080 - $218,030.

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.