The Outbound Growth Analyst will drive mid-funnel execution by converting engaged leads into qualified sales opportunities through strategic outreach and AI tools.
About the Role
We're looking for a Outbound Sales Specialist to own the crucial mid-funnel stage of our revenue engine. This is a hybrid marketing + outbound execution role focused on turning demand into pipeline. You’ll be the connective tissue between inbound leads, outbound strategy, and our sales team using AI tools, strategic messaging, and personalized outreach to create high-quality sales opportunities. This is not a traditional BDR or demand gen role, you’ll own the strategy and execution for moving prospects from engaged to booked to qualified pipeline. You will work closely with both sales and marketing, but report directly to the Marketing organization.
This individual must be living on the East coast and work East coast business hours.
Responsibilities
Generate qualified opportunities by following up on mid-funnel marketing leads, MQLs and warm accounts
Experiment with new channels, tools, and workflows to drive scalable results, own AI and automation use to drive scalable results
Set meetings with key decision-makers at ICP accounts (e.g., CHROs, Talent Acquisition Leads, Engineering Leaders, etc.)
Build and execute multi-channel outbound sequences using tools like Apollo, LinkedIn, and AI-based personalization tools (e.g., ChatGPT, Lavender)
Manage follow-up on inbound and marketing-generated leads (webinars, events, content downloads, etc.)
Write high-converting outbound messaging and call scripts tailored to buyer personas
Execute high-quality, creative outbound touches (calls, emails, LinkedIn, video, direct mail etc.) to generate interest and book meetings with qualified buyers.
Personalize outreach using account intelligence, research and insights from marketing campaigns.
Partner with Marketing and Sales leadership to continuously optimize targeting, campaigns, and effective opportunity handoff
Track and report on KPIs like S0 created, S1 pipeline sourced, and revenue contribution
Experiment with new channels, tools, and workflows to drive scalable results
Design, build, and Execute a best-in-class handover process, ensuring our prospects have a seamless experience.
You Might Be a Fit If You...
Have 3–5 years experience in a combination of demand gen, outbound marketing, and/or full-cycle SDR/BDR/Sales roles
Have directly set meetings and sourced pipeline in a SaaS environment
Comfortable prospecting via phone as well as email and Social channelsLove writing compelling, human messages and experimenting with new outbound angles
Are excited to manage AI tools and automation to scale personalized outreach
Understand buyer psychology and how to nudge people from interest to action
Are comfortable being measured on pipeline created and revenue influenced, not just meetings booked
You are a self-starter and driven by hitting and exceeding set goals.
You are excellent at managing your time effectively and prioritizing tasks
You are strategic and creativeYou are excited about driving the “right” meetings that convert to pipeline and revenue rather than just driving high volume.
Top Skills
Ai Tools
Apollo
Chatgpt
Lavender
LinkedIn
Similar Jobs
Consumer Web • Digital Media • Marketing Tech • Software
The Outbound Sales Specialist will drive business acquisition through outbound calling, manage sales pipelines, conduct presentations, and close new business with contractors and home remodeling companies.
Top Skills:
CRMSFDC
Biotech
The VP of Commercial will lead strategy for Azenta's Products division, focusing on revenue growth, team leadership, market analysis, and customer engagement.
Top Skills:
Crm SoftwareData Analysis Tools
Aerospace
The role involves driving business development for federal civilian contracts, managing the full BD life-cycle, and building customer relationships to secure new business opportunities, valued between $50M to $1 billion.
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
