Franchise Marketing Leader Oncology

Key Responsibilities:

• Leverage insights and business knowledge to lead comprehensive brand strategies and annual priorities by following the annual strategic planning process to drive financial goals for Cerianna
• Work closely with product team, executive team, sales, training, market access, medical affairs, compliance, and other teams for development and execution of strategies
• Lead value proposition, product positioning, messaging framework, and promotion channels to extend the reach of Cerianna
• Develop and execute annual go-to-market strategies with performance tracking to manage market barriers, brand perception, promotional campaigns/demand, customer experience, and sales enablement
• Monitor market and clinical trends, competitive activities, and customer insights to continually adjust marketing tactics and ensure alignment with business goals.
• Delivers regular executive communication updates to keep leadership and team aligned to progress, goals and metrics. 
• Oversee marketing budgets and ensure cost-effective execution of marketing activities.
• Ensure all marketing activities are compliant with regulatory and corporate guidelines.
• Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution  of campaigns and optimization of marketing spend.

Key Capabilities:

• Technical and clinical marketing and ability to translate clinical unmet need, advocacy & engagement, and product offering into strategy
• Understand and interpret key or relevant clinical breast oncology care pathway and patient diagnostic needs.
• Excellent communication, strategic thinking, project management skills, and team leadership.
• Exceptional executive presence with the confidence and polish to present effectively to senior leadership.
• Develop and foster customer relationships
• ROMS and ROI for marketing

Qualifications:

• Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
• 8+ years of pharmaceutical and or molecular imaging marketing experience, including product launch and lifecycle management.

• Oncology therapeutic area experience is required, and prior oncology disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
• Strong understanding of pharmaceutical markets, including regulatory and market access environments.
• Proven track record of cross-functional team leadership and stakeholder engagement.
• Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.