At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
North America Programs Marketing Manager
What We’re Looking For
We are hiring a North America Programs Marketing Manager to develop and execute high-impact, targeted marketing programs that align with North America sales priorities and global marketing strategies.
This role is critical in driving sales effectiveness, pipeline acceleration, and revenue growth through strategic, data-driven programs.
If you have a deep understanding of the sales funnel, sales KPIs, and a track record of delivering targeted marketing programs across paid media, webinars, email nurturing, this is an opportunity to make a tangible business impact.
Key Responsibilities:
- Align marketing with sales: Partner with North America sales teams and global marketing stakeholders to understand sales priorities, industry trends, and key use cases. Evaluate global marketing programs, identifying gaps and additional use cases that need to be supported.
- Develop and execute targeted programs: Plan and implement upsell, cross-sell, and pipeline acceleration programs.
- Define and track program success metrics and KPIs: Partner with the marketing and sales operations teams to develop marketing KPIs that are relevant to both marketing and sales, ensuring clear measurement of impact.
- Optimize marketing execution: Oversee day-to-day program delivery, ensuring seamless execution and measurable impact.
- Leverage data for continuous improvement: Track, analyze, and refine marketing performance, using insights to enhance future campaigns and improve ROI.
- Drive marketing innovation: Stay ahead of industry trends, recommending new campaign tactics and best practices to maximize sales and marketing alignment.
- Guarantee uniform program procedures: Inform the field and channel marketing teams about best practices, ensuring consistent processes and protocols for executing programs.
This is a high-impact role for a strategic marketing professional who thrives in a fast-paced, sales-driven environment and excels in stakeholder collaboration, data-driven decision-making, and program execution.
Required Qualifications & Skills
- Proven experience in B2B marketing program management, with a track record of independently developing, executing, and optimizing marketing programs in complex business environments.
- Strong understanding of SaaS go-to-market strategies, sales funnels, and key performance metrics, with the ability to design marketing programs that drive customer acquisition, pipeline acceleration expansion, and retention.
- Proven ability to partner with sales, corporate marketing, and regional teams, ensuring marketing programs are relevant, practical, effective, and aligned with business goals.
- Hands-on experience with paid media, webinars, email nurturing, and industry-specific marketing programs to drive demand and revenue growth.
- Experience in defining, tracking, and analyzing key marketing KPIs, working closely with data teams to measure impact and continuously optimize marketing performance.
- Excellent written and verbal communication skills, including the ability to translate complex marketing insights into actionable recommendations for sales and leadership teams.
- Ability to manage multiple programs simultaneously in a fast-paced environment while ensuring execution excellence.
- Experience with Salesforce, Tableau, Demandbase, and 6 Sense is a plus.
Required Qualifications & Skills
- Proven experience in B2B marketing program management, with a track record of independently developing, executing, and optimizing marketing programs in complex business environments.
- Strong understanding of SaaS go-to-market strategies, sales funnels, and key performance metrics, with the ability to design marketing programs that drive customer acquisition, pipeline acceleration expansion, and retention.
- Proven ability to partner with sales, corporate marketing, and regional teams, ensuring marketing programs are relevant, practical, effective, and aligned with business goals.
- Hands-on experience with paid media, webinars, email nurturing, and industry-specific marketing programs to drive demand and revenue growth.
- Experience in defining, tracking, and analyzing key marketing KPIs, working closely with data teams to measure impact and continuously optimize marketing performance.
- Excellent written and verbal communication skills, including the ability to translate complex marketing insights into actionable recommendations for sales and leadership teams.
- Ability to manage multiple programs simultaneously in a fast-paced environment while ensuring execution excellence.
- Experience with Salesforce, Tableau, Demandbase, and 6 Sense is a plus.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $136,871.00 - $205,307.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].
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