Manage and grow revenue through national reseller partners, driving business planning, pipeline development, and sales execution to meet targets. Strong relationship management and communication skills required.
The Channel Sales Manager – National Reseller Partners is responsible for managing, enabling, and growing revenue through assigned national reseller partners. This role focuses on driving joint business planning, pipeline development, and sales execution with strategic partners to achieve revenue targets. The ideal candidate is a strong collaborator who understands national reseller models, excels at relationship management, and can effectively align partner activities with Everbridge’s sales objectives.
What you'll do:
- Serve as the primary point of contact for assigned national reseller partners, owning the overall partner relationship and performance in North America.
- Develop and maintain strong, executive-level and field-level relationships within partner organizations.
- Drive joint business planning with partners, including revenue targets, pipeline goals, and go-to-market initiatives.
- Conduct regular business reviews to evaluate performance, identify growth opportunities, and align on strategic priorities.
- Act as an internal advocate for assigned partners, ensuring alignment across sales, marketing, and product teams.
- Execute channel sales strategies focused on expanding pipeline, accelerating deal velocity, and increasing win rates with assigned partners.
- Work closely with Everbridge field sales teams to position partners effectively within active opportunities.
- Influence partner sales motions to prioritize Everbridge solutions within their portfolios.
- Track and manage partner-driven pipeline to ensure coverage of 3X assigned quota.
- Enable partner sales, technical, and leadership teams on Everbridge solutions, value propositions, and competitive differentiation.
- Ensure partners have access to the tools, training, and resources required to successfully position and sell Everbridge offerings.
- Support partner onboarding for new seller cohorts.
- Collaborate with marketing and partner teams to develop and execute joint demand-generation and go-to-market programs.
- Support partner-led campaigns, events, and initiatives to increase awareness and pipeline generation.
- Maintain awareness of industry trends, competitive dynamics, and partner business priorities.
- Provide actionable feedback to internal stakeholders on market conditions, partner insights, and customer needs.
- Ensure partner engagement and sales activities align with Everbridge policies and compliance requirements.
- Maintain accurate partner opportunity tracking and forecasting in CRM systems.
- Prepare and deliver regular performance updates, forecasts, and insights to senior leadership.
What you'll have:
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- 5+ years of experience in channel sales, partner management, or business development, preferably with national reseller partners.
- Proven success driving revenue growth and achieving quota through indirect sales models.
- Strong ability to manage complex partner relationships and influence without direct authority.
- Demonstrated experience working with National resellers, or strategic channel partners.
- Ability to clearly articulate the value and role of each partner to Everbridge sales teams.
- Excellent communication, presentation, and relationship-building skills.
- Strong analytical skills with the ability to assess pipeline, performance metrics, and market trends.
- Self-directed, results-oriented, and comfortable working cross-functionally.
- Must be willing to travel up to 50% to engage partners.
- Proficiency with CRM systems and Microsoft Office Suite.
The reasonably estimated salary for this role at Everbridge ranges from $110,000 - $130,000 and may also include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Everbridge offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, disability income benefits, life and AD&D insurance, a 401(k) plan and match, paid time off, and fitness reimbursements.
Fair Chance Statement US & Canada
We are committed to providing equal employment opportunities in compliance with all applicable Federal, Provincial/State and Local laws, including the California Fair Chance Act and any local County Fair Chance Ordinance (or local equivalent). Pursuant to these and other relevant regulations, we consider qualified applicants with criminal histories in a manner consistent with the law.
For roles subject to background checks, the following material job duties may be affected by an applicant’s criminal history:
- Access to sensitive or confidential information, such as financial records, proprietary data, or client information.
- Management of cash, company funds, or other valuable assets.
- Work in environments requiring heightened security measures.
- Compliance with contractual or regulatory requirements specific to the position.
We evaluate each applicant's criminal history individually, considering its nature, timing, and relevance to the specific job duties, while maintaining our commitment to fair hiring practices and promoting workplace equity.
About Everbridge
Everbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today’s unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry’s most comprehensive risk data to Keep People Safe and Organizations Running™. For more information, visit www.everbridge.com, read the company blog, and follow on Twitter. Everbridge… Empowering Resilience
Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Top Skills
Crm Systems
Microsoft Office Suite
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