Own end-to-end market strategy and growth for North America and LATAM: drive trading volume, user acquisition, partnerships, localized marketing, community and VIP engagement, monitor market and regulatory trends, and report on core KPIs while coordinating with global teams.
We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
As part of their international expansion strategy, they are strengthening their footprint in North America and LATAM, one of the most strategically important and regulated crypto markets globally.
The Country Lead will own end-to-end responsibility for the company’s market strategy, growth, and brand presence across NA/LATAM. This role acts as the primary driver for user growth, trading volume, ecosystem partnerships, and local market positioning, while working closely with global teams.
Key Responsibilities
- Develop and execute the overall country strategy, with clear ownership of trading volume growth, user acquisition, and market expansion
- Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsorships, and KOL / VIP engagement events
- Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients
- Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the crypto ecosystem
- Monitor and analyze NA/LATAM crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies
- Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams
- Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations
Qualifications
- Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred
- 5+ years of experience in NA or LATAM market leadership, business development, or market expansion roles
- Experience in crypto, fintech, or internet platforms is highly preferred
- Strong understanding of the Web3 ecosystem and digital asset exchange business models
- Established local industry network the region (projects, media, KOLs, communities, institutions, etc.)
- Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams
- Proficiency in Chinese preferred but not required
- Highly results-oriented, with strong execution capability and market sensitivity
Nice to Have
- Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company
- Familiarity with NA / LATAM regulatory frameworks or access to relevant compliance resources
- Proven track record in community growth, strategic partnerships, or institutional client development
Similar Jobs
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Lead operating expense forecasting and financial planning for the Global Enterprise business. Manage monthly and quarterly close processes, budgets, forecasts, variance analysis, and financial reviews. Partner with accounting and business teams to explain performance differences, refine projections, and identify strategic opportunities. Prepare leadership materials highlighting financial drivers, performance gaps, budget shortfalls, and growth opportunities.
.png)
Fintech • Insurance • Machine Learning • Analytics • Financial Services • Automation
Conduct audits of workers’ compensation claims files and handling processes to ensure regulatory, statutory, and internal compliance. Document findings, identify deficiencies, recommend corrective actions, monitor remediation, analyze quality trends, and prepare management reports. The role also develops quality-control procedures, supports external audits, trains claims staff, coaches adjusters, and collaborates with claims, compliance, learning, and analytics teams to improve claims quality and operational effectiveness.
Fintech • Insurance • Machine Learning • Analytics • Financial Services • Automation
Participate in monthly, quarterly, and annual accounting close processes by preparing journal entries, reconciliations, variance analyses, financial statements, and footnotes under U.S. GAAP. Support internal controls, process improvements, automation, system implementation, and accounting-related projects. Collaborate with Finance and cross-functional teams, vendors, partners, and related parties while ensuring accurate and timely completion of accounting tasks.
Top Skills:
Ai ToolsU.S. Gaap
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
