Media Planner

“We Push the Boundaries of Possibilities for our Communities.”

Overview of the Position Responsibilities: The ideal candidate for our Media Planner will possess a deep understanding of local media landscapes, with a focus on both paid and earned placements, including sponsorships and community partnerships. They should be proficient in developing and executing strategic media plans tailored to hyper-targeted audiences. This role requires creativity, analytical thinking, and the ability to adapt to evolving market trends.

Be part of our innovation- building and delivering a fiber-rich internet connection to people’s doorsteps. If this sounds exciting, please read on. 

What You Will Do:

• Develop comprehensive media strategies tailored to local markets, leveraging traditional and digital channels to support Residential, Business and MDU objectives
• Conduct thorough research to identify target demographics, consumer behaviors, and media consumption patterns within highly-targeted geographic areas
• Serve as the primary point of contact for external media agency
• Manage media budgets effectively, ensuring optimal allocation across various channels and platforms
• Provide clear direction and guidance to agency partner, ensuring alignment with brand guidelines, messaging strategies, and campaign objectives
• Review and evaluate agency proposals, recommendations, media plans and buys, providing feedback and direction to optimize strategies and tactics
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Cultivate relationships with local community partners, staying informed about new opportunities and emerging trends in the market; identify and recommend sponsorships and other community partnerships that Bluepeak should engage with.
• Partner with marketing campaigns and operations director on PR and Community Marketing efforts as needed, including outreach to local publications, influencers, and community organizations
• Foster a culture of collaboration and open communication within the marketing team and across the organization to align media strategies with overall objectives and goals 

Salary range: $95,000 - $118,000

What You Will Need: 

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
• 8-10 years of experience in media planning, buying, or strategy, preferably with a focus on local markets
• Experience in a telecommunication environment a plus
• MS Office Suite: Outlook, PowerPoint, Word, Teams, and Excel.
• Proven track record of developing and executing successful media campaigns, with tangible results
• Strong analytical skills and experience using data to inform marketing decisions and evaluate marketing efforts
• Deep understanding of local market dynamics, consumer behavior, and media landscape
• Proficiency in media planning and buying tools, as well as Microsoft Office Suite and Google Analytics
• Strong negotiating skills
• Experience monitoring media performance, including proof of performance
• Demonstrated project management and organizational skills; proven ability to manage multiple priorities and provide excellent follow through
• Strong written, verbal and presentation skills, including the ability to articulate ideas and suggestions clearly and effectively
• Ability to work with different functional groups and levels of employees to achieve results effectively and professionally
• Ability to thrive in a fast-paced, high-growth, dynamic environment
• Must be able to successfully pass a background and drug test prior to employment
• Prolonged periods of sitting at a desk and working on a computer.
• Regularly required to talk and hear.
• Frequently required to sit, stand, bend, reach, push, pull and walk.
• Required to use hands, handle objects and paperwork.
• Required to use close vision and be able to focus.
• Required to refrain from personal use of technology during working hours.
• Must be able to lift up to 5 lbs.

Why Work at Bluepeak?

• Competitive Compensation + Annual Bonus Eligibility
• Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
• Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days
• Professional Development With an Emphasis on Internal Promotion
• Employee Discounts on Bluepeak Services, Including Internet
• Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers!

About Us

We believe that the size of the city shouldn’t determine the quality of the technology. That’s why we are building for you: Faster, more reliable, and without the things that get in the way of great service—like red tape, hidden fees, and slow response times. And with up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, we are whole new ballgame- from internet to TV, to connecting every device in your home, to powering your business, we’re not only providing the best fiber connections in your community, but we’re also meeting the growing needs for how you live.

Bluepeak provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws