Media & Entertainment Digital Marketer

Position Overview

We are seeking a Digital Marketing Manager to support the digital-led go-to-market (GTM) program for the Autodesk Flow Studio education strategy. This individual will own and execute digital programs and projects designed to increase awareness, adoption, and monthly active users (MAUs) of Autodesk Flow Studio among university students and educators.

You will own the data-informed digital content strategy, manage agencies, paid/organic tactics to optimize the user funnel, and implement AI-powered marketing approaches at scale. You thrive in a fast-paced, high-growth environment where experimentation, rapid learning, and urgency are essential.

This role is ideal for a digital marketer with experience growing consumer adoption and usage through performance-oriented digital content, web, social, and influencer programs.

Responsibilities

• Execute the Education team’s digital marketing strategy for Flow Studio to drive rapid growth of new student/educator adoption and monthly active users

• Build and execute full-funnel, digital-first tactics across web, email, in-product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insights

• Manage education web pages to optimize customer journeys for self-service adoption and ongoing usage

• Partner closely with cross-functional Autodesk teams including technical marketing, SEO, industry, product, brand, social, GTM programs

• Align plans with key program milestones, integrate feedback loops from student ambassador focus groups

• Drive an organic social strategy that resonates with student creators/animaters/VFX/game designers, leveraging trends, short-form video, and user-generated content

• Develop and inform world-class digital content (blogs, social, short form videos, emails, web pages, tutorials) that drive Flow Studio’s brand awareness and MAU goals

• Partner with student ambassador programs, creator communities, and influencers to expand reach and generate authentic content that resonates with student creators/animaters/VFX/game designers   

• Manage agencies to develop best-in-class digital and social content, execute paid media tests across search, social, and display

• Implement experimentation frameworks to rapidly identify winning formats, channels, and content types

• Leverage performance dashboards and reporting to track leading and lagging metrics and identify optimization opportunities

• Experience using AI tools to optimize content and workflow automation—and show measurable ROI from these tools

• A strong understanding of AIO and SEO strategies to generate organic awareness that resonates with our student creator audience and drives adoption

Minimum Qualifications

• 5+ years of experience in digital marketing, growth marketing, or performance and consumer marketing

• Proven success increasing product adoption and MAUs through multi-channel digital acquisition strategies

• Hands-on expertise with organic social growth, content development, SEO, AIO, paid media, email/web automation, and CRM tools

• Experience leveraging platforms favored by student and creator communities (e.g., TikTok, YouTube, Instagram, Reddit) to build awareness and accelerate digital adoption

• Demonstrated ability to manage agencies & internal partners to deliver high-quality, high-velocity output

• Proficiency with AI marketing tools (prompting, content creation, segmentation, keyword modeling, automation) and ability to demonstrate value/ROI

• Strong analytical skills, with experience using dashboards to optimize based on KPI performance

• Ability to thrive in a fast-pace environment, balancing experimentation with urgency and business impact

• Excellent communication, creative problem-solving, and project management skills

• Experience using Airtable, Canva, Contentful, Pendo a plus

Preferred Qualifications

• Experience marketing to university students, especially in education technology, consumer, or SaaS

• Experience in media and entertainment marketing, creator economy marketing, or digital content creation

• Understanding of Gen Z creator behaviors, influencer dynamics, and AI-driven storytelling

• A portfolio of digital work that demonstrates innovative adoption strategies and measurable growth outcomes

• A passion for building something new—Flow Studio is in a high-growth phase, and you are energized by fast learning cycles and experimentation

#LI-KM1

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

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