Manages daily gym operations, membership and training sales, lead follow-up, member engagement, staff leadership, KPI tracking, community marketing, social media, billing, cleanliness, and customer experience. Builds a positive team culture, promotes the Anytime Fitness brand, and drives membership and training revenue through relationship building, outreach, and operational execution.
Club Manager for Anytime Fitness
Denver, CO
Job Summary
The club manager is a passionate individual who seeks to help members and guests improve their lives through health and fitness. This person is responsible for selling memberships, training services, managing the member and guest experience, and leading staff to work as a cohesive unit.
This role requires a considerable amount of self-motivation, leadership, collaboration, communication, and the ability to positively influence others.
Key Responsibilities
- Sales – a large part of the club manager role is centered around membership and training sales. Managers must convert leads to members through daily follow-ups, relationship building, ability to empathize, and follow through. A personal training background isn’t required but the ability to speak to our training program and how to leverage our technology (Anytime Fitness App, body scanner, heart rate monitors, etc.) to support the growth of the training department is a must.
- Brand promoters – when you love your gym, others will too! The club manager establishes relationships with businesses and influencers in the community to promote the brand through B2B marketing. This person helps coordinate and execute engagement campaigns, national marketing campaigns, and community outreach efforts using assets and operations created by the Anytime Fitness corporate teams.
- Team builders – leading a team and driving results through motivation and fun is a key part of being a club manager. This person is hired to inspire team members by fostering a trusting and positive environment while hitting the Key Performance Indicators (KPIs) that drive success.
- Day-to-day operations – club managers will be responsible for the daily club operational tasks such as running reports to analyze KPIs and goal set, using our club management software and billing provider to help with member management and engagement, lead follow-up, post to local social media accounts, club cleanliness.
- Culture creators – club managers love creating an environment that inspires members and guests to share their positive experiences with friends and family. They deliver top-notch customer service and aim to improve the lives of each person they meet.
Job Requirements
Experience in the fitness Industry isn’t required, but great communication and soft skills are. A good candidate is:
- 18 years or older
- Available to work flexible hours
- Friendly, outgoing, and warm
- Genuine and honest
- Demonstrates a drive for results
- Technologically savvy
- Self-motivated
- Good at managing time and schedules
Anytime Fitness Laporte, Colorado, USA Office
Laporte, United States
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