Marketing Systems Associate

Company Overview 

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.    

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US.  At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.    

Marketing Systems Associate

As the Marketing Systems Associate, you will play a pivotal role in ensuring the seamless operation, implementation, and optimization of CRM and ILS technologies within our national ticketing platform. You will also provide strategic marketing systems support to a portfolio of properties, working closely with operational leadership and vendor partners to enhance marketing performance, streamline technology integrations, and ensure data-driven decision-making.

Essential Duties & Responsibilities

• Implement and troubleshoot CRM and ILS technologies within the national ticketing platform, ensuring optimal performance, data accuracy, and system connectivity across all properties.
• Serve as the primary point of contact for system-related issues, managing tickets, diagnosing root causes, and coordinating solutions between internal teams and external partners.
• Work closely with operational leadership to maintain successful property marketing efforts that support leasing goals and operational objectives.
• Leverage centralized marketing resources, individual expertise, and vendor partnerships to develop and execute effective marketing system strategies.
• Analyze leasing and marketing performance data; prepare and present insights and recommendations to operational leadership and clients.
• Define and track short-term and long-term goals with measurable KPIs, using system data to inform marketing and technology decisions.
• Provide marketing systems training and best practices to Regional Managers and on-site teams, promoting consistency and CRM adoption.
• Support marketing campaign execution and automation setup across CRM and ILS environments to drive qualified traffic and enhance lead-to-lease performance.
• Assist in onboarding and transition processes for property management systems (PMS), including digital asset integration and marketing technology setup.
• Travel Requirement: This position may entail travel, estimated at 5% of work time annually for internal meetings.

Education & Experience

Required:

• Proven experience supporting marketing systems or technology operations within the Real Estate Property Management industry.
• Strong written and verbal communication skills.
• Excellent organizational and multitasking abilities with high attention to detail.
• Analytical and problem-solving mindset, with the ability to translate technical data into actionable insights.
• Ability to work independently as well as collaboratively in a fast-paced, team-oriented environment.

Preferred:

• Bachelor's degree in Marketing, Communications, or a related field.
• Familiarity with online digital marketing platforms and analytics tools.
• Experience with Property Management Software – Yardi, Onesite, Entrata.
• Experience with industry-related CRMs – Elise AI, Knock, etc. 
• Experience with PMS Onboarding & Transitions – receive digital assets, integrate PMS, and implement marketing recommendations.
• Experience managing Marketing Contracts – coordinating solution implementation with ILS, technology, and integration partners.
• Proficiency in CRM Adoption and performance monitoring – identifying and addressing sites performing below KPI thresholds.
• Experience with System Debugging – using Freshservice or similar ticketing platforms to resolve connectivity and data-sync issues between native platforms and third-party software.
• Experience with Marketing Automation – implementing workflows and integrations across marketing and leasing systems.

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.

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