Marketing Specialist

Compensation Details:

$60000 - $70000 per year

Job Description:

POSITION SUMMARY:  

The primary function of this position is to execute all marketing activities for assigned Operating Companies, acting as the hands-on marketing resource responsible for day-to-day deployment, optimization, and performance of local marketing programs.

The major objective of this role is to drive revenue growth, lead generation, and brand consistency at all Operating Companies through direct execution of marketing channels including social media, SEO, CMS, email marketing, print campaigns, ServiceTitan Marketing Pro, and other marketing admin needs.  They will be fully accountable for implementation and performance.

Execute Operating Company Marketing Plans & Pilots
Own and assist the complete execution of marketing initiatives for all Operating Companies, translating strategy into fully deployed campaigns across digital and local channels.

ServiceTitan Marketing Pro Ownership
Serve as the primary owner of ServiceTitan Marketing Pro for assigned Operating Companies, including:

• Campaign build, launch & analysis (email, SMS, review requests, promotions)
• Ongoing optimization and troubleshooting (CTN and Campaign Management)
• Performance monitoring and reporting of all Paid Media (PPC, LSA)

Email & Lifecycle Marketing Execution
Build, deploy, and manage email marketing campaigns tied to seasonal promotions, demand generation, customer retention, and reactivation efforts using approved platforms and templates.

Social Media Execution & Management
Plan, create, schedule, and publish organic social media content, focusing on video, for Operating Companies, ensuring consistent activity, brand alignment, and local relevance. Monitor engagement and make data-informed optimizations.

Website & CMS Management
Maintain and update Operating Company websites within the CMS, including:

• Page updates, landing pages, and promotional content
• SEO best-practice implementation
• Content accuracy, brand standards, and conversion optimization

SEO Execution & Optimization
Execute local SEO tactics to improve organic visibility, including on-page optimization, content updates, metadata management, and coordination of local listings where applicable.

Update images on the website, google business profile pages, social media pages, etc.

Respond to customer reviews

Manage print marketing efforts which includes submit and manage creative requests, order print materials, coordinate with print publication companies, etc.

Conduct monthly audits on all CTN’s and website pages.  Ensure phone numbers are working and routed correctly.  Ensure there are no page errors on the website and landing pages.

Cross‑Functional & Vendor Coordination (Ace Integration)
Coordinate with Retailers and approved vendors as needed to ensure timely delivery of creative assets, campaign launches, and platform updates for Operating Companies.

Education & Professional Experience

• Bachelor’s degree in Marketing. Communications, Business, or a related field, or equivalent practical experience.
• 2–5 years of hands-on experience executing marketing programs across digital and local channels, with direct responsibility for campaign setup, deployment, optimization, and reporting.
• Demonstrated experience managing multiple marketing channels concurrently, including email, social media, paid media, SEO, websites/CMS, and print or local advertising.
• Experience supporting local, service-based, or multi-location businesses where lead generation, call tracking, and conversion performance are primary success metrics.
• Practical experience working within CRM-driven marketing platforms, marketing automation tools, and analytics dashboards (e.g., email/SMS platforms, CMS, paid media tools, call tracking systems).

Marketing & Channel Knowledge

• Strong working knowledge of digital marketing fundamentals, including SEO, SEM/PPC, email marketing, social media, content marketing, and website optimization.
• Understanding of local marketing execution for service businesses, including attribution, call routing, reviews/reputation management, and localized content.
• Knowledge of marketing performance metrics and KPIs, including lead volume, cost per lead, conversion rates, engagement metrics, and campaign ROI.
• Familiarity with brand standards, messaging consistency, and ensuring accurate, compliant content across customer-facing channels.

Technical & Functional Skills

• Ability to execute (not just plan) marketing campaigns end to end, including building campaigns, launching, monitoring, troubleshooting, and optimizing performance.
• Strong content execution skills, including:
  • Writing marketing emails and promotional copy
  • Creating and scheduling social media content
  • Managing basic visual assets (images, videos) across digital platforms
     
• Proficiency updating and maintaining website content within a CMS, including landing pages, images, metadata, and basic SEO best practices.
• Analytical ability to review performance data, identify issues or trends, and communicate findings clearly to leadership.
• Strong organizational and project management skills, with the ability to manage multiple priorities, deadlines, and stakeholders.

Core Professional Competencies

• Execution & Accountability – Takes ownership of assigned marketing programs and is accountable for accurate, timely, and effective execution.
• Analytical Thinking – Uses data and performance feedback to guide decisions, improvements, and recommendations.
• Communication – Communicates clearly and effectively with leadership, vendors, and cross-functional partners.
• Planning & Priority Management – Effectively plans work, sets priorities, and manages time in a multi-location, fast-paced environment.
• Adaptability & Continuous Learning – Keeps pace with evolving marketing tools, platforms, and best practices; adjusts execution based on performance and feedback.
• Business Acumen – Understands how marketing execution contributes to lead generation, revenue, and overall business performance.

Other Requirements

• Valid driver’s license and reliable transportation.
• Ability to work independently with minimal supervision while maintaining alignment with leadership direction.
• Comfort working across multiple software platforms and learning new tools as business needs evolve.

Why should you join our team?

We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace Hardware Home Services, Inc. is different. These things are important to us. They represent our commitment to the company, our employees, and to the Ace brand.

In addition to providing our employees a great culture, we offer competitive benefits* that address life’s necessities and perks, many of which expand and improve year after year, including:

• Incentive/Commission/Bonus opportunities (Based on role / grade level)

• 401(k) retirement savings plan with matching company contributions, eligible on your first day!

• Comprehensive health coverage (medical, dental, vision, company paid short-term disability, and long-term disability) and life insurance benefits for you and your dependents.

• Warehouse Merchandise Discount!

• Paid time off & paid holidays (depending on role and month of hire)

• Career Growth & opportunities within several channels (Plumbing, Heating, Cooling, Electrical, Handyman, Customer Service and others). Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities.

• You are joining a team that’s committed to your success and invested in your future. We provide the tools, hands-on training, formal education, and coaching to help you become a trusted expert in your craft, grow your career, and make a meaningful impact serving co-workers, customers, and your community.

• Robust Employee Assistance Program, which will provide professional assistance for personal, legal, financial, work, childcare and elder care support.

* Benefits are provided in compliance with applicable laws, plans and policies.

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About Ace Handyman Services

Ace Hardware has been serving neighbors throughout America for over 100 years. Ace launched Ace Handyman Services, a part of Ace Hardware Home Services Inc. and is now Bringing Helpful to Your Home℠ through a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting. Ace Handyman Services is changing the home improvement industry. We provide a professional, reliable service to customers, create a special place for talented Craftsmen to work, and help our owners rapidly create wealth in a high-margin business.

Equal Opportunity Employer
Ace Hardware Home Services, Inc. is committed to a policy of promoting equal employment opportunities. The company recognizes the importance of diversity and leveraging the skills and talents of all people to the mutual advantage of each individual and the organization. The company is committed to the prevention of employment discrimination related to race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

Disclaimers

The pay range for this position starts as listed in the job posting but could be higher based on education and experience. Please note, compensation decisions are dependent on the facts and circumstances of each opening. We take into consideration the minimum requirements outlined in the job description, such as an individual’s education, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Be aware that salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Ace Hardware Home Services position description for the accurate starting pay range information and feel free to discuss this with a Talent Acquisition professional if you are chosen to move forward with an interview.

This written “Position Description” is not intended to cover all aspects of the position listed. It is meant to cover the basic/general essential job functions of a particular position. Ace Hardware Home Services reserves the right to change job duties, including essential job functions, according to business necessity.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Notice to Philadelphia, PA candidates: When reviewing a post-offer background check, we will conduct an individualized assessment based on the applicant or employee’s specific record and the duties and requirements of the specific job.