Marketing Specialist

Elections are the foundation of democracy, and democracy depends on elections that are broadly trusted. VotingWorks is a non-partisan not-for-profit building election technology that every American can trust.

We build robust technology with full transparency. We specifically build:

• A modern voting system that is built to be broadly trusted.
• An auditing system that increases trust in legacy voting systems

Our auditing system is used by 12 states, including Georgia, Michigan, Pennsylvania, Rhode Island, Virginia, Texas, Nevada, and Washington. Our voting system is deployed in 2 states, Mississippi and New Hampshire. Most notably, we are the first new voting system in New Hampshire in more than 30 years, and more than ⅓ of NH voters now vote on VotingWorks.

We are a small, tight-knit team. We strive to be a flat organization when it comes to ideas and input, and we believe in good management, even as a small organization, so that every VotingWorks team member gets mentorship, feedback, and an opportunity for personal growth. We strive to be both confident in the skills and knowledge we each bring and humble in our interactions with each other and other stakeholders in the election space.

We’ve been thinking about the problems and rough edges of our democracy for a while – some of us for our whole career, others for “only” a few years. We’ve decided that talking about it isn’t enough - we must do something. And when we say “do something”, we mean build actual solutions that solve real problems. If you feel the same way, we hope you’ll consider joining our team to build voting technology every American can trust.

We need someone to take our marketing strategy and make it real. You'll be the person who actually builds the stuff—the brochures, the videos, the social posts, the conference booths. This is a hands-on, get-it-done role. You'll focus on executing the messaging strategy, often figuring out the best way to do that as you go. You'll own the execution: taking direction on messaging and figuring out the best way to bring it to life.

You'll work closely with a number of executives: Executive Director, Head of Business Operations, Head of Product, and Head of Customer Success. Our audience is primarily election officials—county clerks, state election directors—so you'll be creating materials that speak primarily to them. We also spend some time messaging to and educating the public.

What You'll Do

• Create marketing materials: brochures, one-pagers, short videos, graphics
• Write social media posts and develop a social media strategy
• Coordinate our presence at conferences and trade shows (logistics, booth setup, shipping, swag, staffing schedules)
• Keep our website and other channels updated
• Manage vendors and timelines for print and production
• Work with executive director on podcast production
• Track what's working and report back
• Jump in on whatever else needs doing

Requirements

Must Have

• 3-5 years of marketing experience. You're still early in your career and hungry to learn, but you’ve done some of this job before.
• Strong with some design tools (Canva, Figma, etc). You have enough taste to create polished, professional materials—not just technically use the software.
• You learn new tools quickly. If you haven't used something before, you can figure it out. You know that figuring it out also sometimes means asking for help, and you know when and how to do that.
• Comfortable with basic video editing.
• Clear, simple writer who can adapt tone for different audiences.
• Highly organized. This role has a lot of moving pieces with important deadlines.
• Flexible. Priorities will shift sometimes very quickly.
• Good at taking feedback – getting the messaging just right for this field is important, and so you’ll get a lot of constant feedback on your work product.

Nice to Have

• Experience marketing to government, B2B, or institutional audiences
• Background in civic tech, elections, or mission-driven work
• You've managed event or conference logistics before

We’re a mostly distributed organization, with team members working from home in nine different states. For many of our roles, you can live anywhere you want. For some of our roles, we need you in specific geographies. If there’s a geographical requirement, it’s never “just to be in the same room as the rest of the team,'' it’s for very clear reasons like customer need or working on physical hardware together. 

This position can be anywhere in the continental US, as long as you’re relatively close to a major airport. Some travel to conferences required, 25-30 work days / year

We offer a flexible work schedule and we're on board with schedule flexibility: many team members have kids, pets, family members they care for, extensive hobbies, and other personal commitments that don’t always conform to a strict 9-5 schedule. We get that, and we think we’re a better organization if we adapt to that. We work hard, we just don’t work hard on a strict schedule. With flexibility comes responsibility: you should be comfortable with significant autonomous work. And of course, in this role, you do need to be often available during times where customers can reasonably expect demos, calls.

We’re a non-profit, so we compensate in cash and benefits exclusively. We won’t pay you as much as a big for-profit, but we’ll still pay you a very fair salary and competitive benefits. Compensation is commensurate with your skills and experience. The compensation range for this position is $72,000-$125,000 depending on experience and geographic location, as our pay is adjusted to local cost-of-living.

We never discriminate on the basis of sex, gender, sexual orientation, gender identity, race, ethnicity, background, ability/disability or really anything that isn’t about your actual skills.

We strive to go beyond that: we want to build a diverse organization that truly represents the people of the United States of America. We especially want to encourage women and members of under-represented groups to apply. You’ll always be judged on your skills and contributions, and we know that a more diverse team in all dimensions is a better team.