Develop and execute marketing campaigns, analyze market trends and customer insights, create cross-channel content, manage social media and online communities, monitor campaign performance, and support event planning and promotional activities.
We are seeking a dynamic individual to join our team at SPX Technologies. In this position, you will be responsible for developing and implementing marketing strategies that enhance our brand presence and engage with our diverse audience.
Key Responsibilities
- Develop and execute marketing campaigns that align with institutional goals.
- Analyse market trends and customer insights to inform marketing initiatives.
- Collaborate with cross-functional teams to create compelling content for various channels.
- Manage social media platforms and engage with online communities.
- Monitor and report on the effectiveness of marketing efforts, making recommendations for improvement.
- Assist in the planning and execution of events and promotional activities.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in a marketing role, preferably within an educational or non-profit environment.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
Nice to have
- Experience with graphic design or video editing software.
- Familiarity with SEO and SEM strategies.
- Knowledge of event planning and execution.
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