The Marketing Specialist will develop strategic trade partnerships, manage community sponsorships, create digital marketing campaigns, and analyze reporting data.
Job Summary & Responsibilities
Strengthening and empowering all of the communities we serve.
Marketing Specialist
Remote-based position ideally located in Alabama, New Jersey or Michigan
Are you looking for a company that embraces innovative ideas and talented people? Advance Local is seeking a Marketing Specialist to join our dynamic media organization’s B2B Marketing team. This position is responsible for strategic trade partnerships, community partnerships and sponsorship contracts. Additionally, the Marketing Specialist handles digital marketing, email marketing, blog writing, sales collateral, and social media campaigns.
This position pays between $55,000 and $65,000 annually.
In this role, you will:
- Assess and evaluate trade community partnerships in collaboration with sales leaders.
- Work with marketing leadership to create strategic partnerships that further Advance Local’s brand goals in exchange for advertising services provided to trade and community organizations.
- Create campaigns for community partners, manage partner relationships including contracts, sales orders and creative assets and reporting.
- Manage trade partnerships to ensure Advance Local brands receive services and sponsorships outlined in trade contracts.
- Provides partners with reporting, analytics, and campaign success to inform campaign management.
- Prepare marketing reports for national and regional sales reports.
For this position we're looking for candidates with:
- Bachelor's degree in marketing, communications or related discipline or combination of education and experience
- Minimum of 2 years' relevant experience in sales or marketing, specifically in trade or community partnerships and with email marketing
- Knowledge of audience identification and engagement practices; can identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
- Ability to utilize various media to effectively reach audiences and ability to determine appropriate channels for the distribution of various products and services
- Demonstrated ability to understand, analyze and summarize research data via multiple sources
- Experience utilizing CMS software and Adobe Creative Suite software a plus
- Experience with Email marketing preferred
- Proficiency in Microsoft Office Suite
This job requires reliable transportation to meet with clients and attend events within your area.
Top Skills
Adobe Creative Suite
Cms
Email Marketing
Microsoft Office Suite
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