GoHealth Urgent Care Logo

GoHealth Urgent Care

Marketing Planner Specialist

Posted Yesterday
Remote
Hiring Remotely in USA
Mid level
Remote
Hiring Remotely in USA
Mid level
The Marketing Planner Specialist analyzes research, plans marketing strategies based on insights, manages projects and collaborates across teams to enhance marketing performance.
The summary above was generated by AI

You’re more valuable than ever – And that’s just how we’ll make you feel.

JOB SUMMARY

The Marketing Planner will be responsible for ingesting insights from first and third-party research, analyzing marketing channel performance, and aligning these insights with business goals to formulate comprehensive plans and briefs for our creative and channel teams. This role requires a strategic thinker with strong analytical skills and the ability to translate data into actionable marketing strategies.

The ideal candidate should have experience forming insights from data, writing and delivering creative briefs, ensuring deliverables are aligned to the brief strategy and intent and managing projects to established timelines. They should have strong confidence in providing clear and concise feedback and direction to peer teams working from their briefs.

JOB REQUIREMENTS

Education

  • Bachelor’s degree in marketing or related field

Work Experience

  • 3–5 years planning and managing omni-channel marketing communications programs at an agency or within a marketing department
  • Demonstrated experience in brief writing

Required Licenses/Certifications

  • n/a

Additional Knowledge, Skills and Abilities Required

GoHealth Core Values:

  • Collaboration: Takes ownership for collectively establishing productive partnerships and relationships and seek to gain joint understanding of priorities and objectives so that the greater good of the organization and those we serve is always at the forefront.
  • Innovation: Consistently uses good judgment, applying creativity to overcome obstacles and increasing effectiveness and efficiency through process and other forms of innovation.
  • Diversity & Inclusion:  Fosters diversity and inclusion, to be able to better understand team members, our customers and partners.  Engages the strengths and talents of each GoHealth team member, creating an environment of involvement, respect and connection where the richness of ideas, backgrounds and perspectives are harnessed.
  • Courage & Integrity: Models and practices the highest ethical and professional standards; demonstrates pride and personal interest in our patients, partners and fellow team members, deeply engaging in the business. Makes decisions, with a focus on doing the right thing; treats team members, our customers, partners and vendors with dignity, consideration, open-mindedness and respect.
  • Accountability: Always shows initiative, demonstrates a bias to action and gets things done. Actively accepts responsibility for diverse roles, obligations and actions that positively influence patient and customer outcomes, our partnerships and the healthcare needs of our communities.

Other Required KSA’s or Functional Competencies:

Additional Knowledge, Skills, and Abilities Preferred

  •  Strong comfort level collaborating with external research vendors as well as leveraging digital research platforms (i.e., Lookback, Recollective, UserTesting, Dovetail) and survey tools (i.e., Qualtrics, Survey Monkey, Typeform) to conduct qualitative and qualitative research initiatives including survey design, methodology selection and data analysis.
  • Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
  • Excellent communication and collaboration skills.
  • Proficiency in marketing analytics tools and software such as Tableau, Salesforce, Google Analytics.
  • Strong project management skills with experience in managing multiple projects simultaneously.
  • Ability to work in a fast-paced, dynamic environment.
  • Healthcare and/or multi-location retail experience is preferable
  • Embraces and fosters a culture of continuous learning
  • Excellent communication and collaboration skills to work with cross-functional teams

Essential Functions

  • Research and Analysis: In partnership with marketing leadership and Business Intelligence, gather and analyze insights from first-party (internal) and third-party (external) research sources to understand market trends, consumer behavior, and competitive landscape.
    • Develop a deep understanding of our health system partners, our markets, our target audiences, best practices across channels and programs, and share those learnings liberally with others.
  • Performance Evaluation: In partnership with channel owners, monitor and evaluate the performance of various marketing channels (e.g., digital, social media, email, print) to identify strengths, weaknesses, and opportunities for improvement.
  • Strategic Planning: Develop marketing plans that align with business objectives, leveraging insights from research and channel performance data.
  • Brief Creation: Formulate detailed briefs for creative and channel teams, ensuring that all marketing activities are cohesive and strategically aligned, rooted in data and insights.
  • Testing: Serve as a key stakeholder in developing testing plans, surfacing test opportunities, and driving application of test results to ensure effective marketing strategies.
  • Collaboration: Work closely with cross-functional teams, including creative, channels, partnerships, operations to ensure seamless execution of marketing strategies.
  • Project Management: Oversee the planning, execution, and completion of projects, ensuring they are delivered on time, within scope, and within budget. Coordinate with various teams to manage resources, timelines, and deliverables effectively.

Note:  This job description is not inclusive of all the duties of the position.  You may be asked by leaders to perform other duties.  Management reserves the right to revise this position description at any time.

Set up email alerts as new job postings become available that meet your interest! 

All qualified persons are granted an equal opportunity for employment without regard to race, color, religion, sex, sexual orientation and gender identity or expression, age, national origin, citizenship status, disability, genetic information, medical condition, family care leave status, pregnancy or pregnancy-related condition, otherwise qualified disabled or veteran status. The company will comply with all fair employment laws in each of the jurisdictions where we conduct business.
For applicants in California, please review our California Consumer Privacy Statement here. https://www.gohealthuc.com/privacy-policy

Top Skills

Dovetail
Google Analytics
Lookback
Qualtrics
Recollective
Salesforce
Survey Monkey
Tableau
Typeform
Usertesting

Similar Jobs

28 Minutes Ago
Remote or Hybrid
US
Senior level
Senior level
Fintech • Legal Tech • Payments • Sales • Software
The Director of Content Strategy leads content creation and strategy, focusing on customer engagement and measurable marketing outcomes, while managing a team of strategists.
Top Skills: CmsGa4SalesforceTableauVideo Platforms
29 Minutes Ago
Remote or Hybrid
Texas, USA
78-107
Senior level
78-107
Senior level
Healthtech • Software • Analytics • Biotech • Pharmaceutical • Manufacturing
This role involves implementing marketing strategies, building relationships with decision makers, achieving sales goals, and analyzing market conditions to support oncology pharmaceuticals.
Top Skills: Account Management SoftwareData AnalysisSales Strategies
44 Minutes Ago
Remote or Hybrid
2 Locations
176K-221K Annually
Senior level
176K-221K Annually
Senior level
Fintech • Machine Learning • Payments • Software • Financial Services
Lead the design, coding, and testing of software projects. Mentor junior developers, manage projects, and ensure code stability and compliance.
Top Skills: AWSGCPAzureMumpsProfile Scripting Language (Psl)SQL

What you need to know about the Colorado Tech Scene

With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.

Key Facts About Colorado Tech

  • Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
  • Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
  • Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
  • Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
  • Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account