The Marketing Operations Manager will optimize marketing channel performance, enhance lead handling strategy, and improve data analysis while aligning sales and marketing efforts.
Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 60,000 real estate professionals, including 31 of the nation’s 100 top-performing agents as published in the Wall Street Journal, Luxury Presence continues to set the standard for innovation and excellence in real estate technology.
Luxury Presence is seeking a highly skilled Marketing Operations Manager to join its growing team. Reporting to our GTM Operations function, the ideal candidate will play a pivotal role in optimizing our marketing channel performance. You will be responsible for enhancing our lead handling strategy, improving data analysis and reporting, and ensuring seamless alignment between sales and marketing. This role is an exciting opportunity to shape the future of our company and drive exponential growth.
Core Pillars:
• Marketing Tech Stack/Infrastructure
• Funnel Optimization & Process Management
• Marketing Data & Analytics
• Project Planning & Management
Key Responsibilities:
Tech Stack/Infrastructure
• Manage, develop and own our Marketing technology stack, including Hubspot, Chilipiper, Typeform, QR Code Generator, etc.
• Manage integrations with other key systems including Salesforce, WordPress, Ad Networks, Google Analytics, etc.
• Own marketing attribution across the full marketing funnel
• Work closely with Marketing leaders to build out workflows and automation for growth campaigns
• Evaluate, recommend and implement other leading marketing technologies to fuel growth and efficiency.
• Build and deploy landing pages and lead capture forms as needed
Funnel Optimization & Process Management
• Own, manage, and optimize the marketing lead assignment process to ensure every lead is distributed and followed up on in a timely manner
• Work with Inbound sales team to improve lead quality and strategic inbound processes
• Create, manage, and distribute SOPs for ongoing, repeated processes and tasks
• Collaborate with our marketing team on strategy and campaign testing
Marketing Data & Analytics
• Fully own reporting, dashboard creation, and data visualization on marketing performance.
• Build and deploy high quality reports and dashboards in Hubspot and partner with Data Science team on marketing metrics in company-wide dashboards.
• Conduct campaign ROI analysis regularly and provide insights to stakeholders, all the way up to the executive level
• Maintain clean & efficient database segmentation for all stages of the funnel
• Implement conversion tracking and UTM tracking on all digital assets on an ongoing basis
• Build out, implement, and improve inbound lead-scoring strategy
• Work closely with the CRM team to manage properties within HubSpot and Salesforce to maintain a clean and efficient database
• Review and recommend new reporting models including multi-touch attribution
Project Planning & Management
• Manage the day-to-day execution of marketing programs and campaigns to ensure they are completed with a high degree of quality, on time, and within budget.
• Work closely with the events/partnerships manager to create landing pages & implement AE lead distribution process.
• Run and manage projects to test new processes and tools to drive improvements and efficiencies.
• Leverage AI to bring further automation to marketing processes and tools
Immediate Opportunities for Impact:
• Take ownership of marketing operations to increase the output of our marketing spend while implementing industry best practices in our technology stack.
• Improve reporting accuracy and data integrity by auditing our current workflows and attribution processes
• Create SOPs for existing repeatable processes and identify inefficiencies where we can automate, delegate, or eliminate
Qualifications:
• Minimum of 5 years of marketing operations experience
• Expert experience in Hubspot including certification
• You're a master of marketing and have pushed them to their limits. Comfortable evaluating and implementing new tools. Experience with Chilipiper a plus!
• Analytically minded, with the ability to uncover important information in data and recommend changes/updates to the business.
• Strong business acumen. You know how to dissect the main levers in a B2B SaaS company and understand how various initiatives relate to key business objectives.
• You have a strong bias toward speed and execution. You're willing to help out with projects outside your job description, roll up your sleeves, and push things over the finish line quickly.
Join us in shaping the future of real estate
The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages.
We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition.
Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date.
More than 13,000 real estate businesses rely on our platform, including 31 of the RealTrends top 100 agents featured in The Wall Street Journal. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.
Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and our lead nurturing tool just scored an Inman Innovation Award for Best AI-Powered Platform.
Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Top Skills
Chilipiper
Google Analytics
Hubspot
Qr Code Generator
Salesforce
Typeform
Wordpress
Luxury Presence Denver, Colorado, USA Office
Located in Denver’s vibrant Cherry Creek neighborhood, our office enjoys access to top-tier dining, shopping, and cultural experiences. This lively area combines professional energy with an array of amenities, offering a balanced and inspiring environment for our team.
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