Marketing Operations Manager

Our Mission and Opportunity

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

Who You Are

Brightwheel’s marketing operations team is the backbone of our go-to-market engine. As our Marketing Operations Manager, you’ll own the tools, data, and processes that power every campaign and every customer journey. You’ll work cross-functionally to scale systems, streamline operations, and enable smarter, faster growth—helping us reach more educators and families nationwide. You have a strong analytical foundation, excellent project-management skills, and a curiosity that drives you to continuously improve how things work. You value collaboration and take pride in being the “engine” that makes marketing run smarter and faster.

What You'll Do

• Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools).

• Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing.

• Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel.

• Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI.

• Drive data quality initiatives and establish governance best practices across marketing systems.

• Collaborate with SysOps and Data teams to align technical infrastructure and attribution models.

• Lead quarterly planning and goal-setting processes to operationalize marketing OKRs.

• Support campaign execution through documentation, enablement, and scalable processes.

What You've Done

• 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization.

• Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper.

• Experience implementing data flows between systems and building marketing-to-sales attribution models.

• Strong analytical and technical skills — comfortable working in BI tools.

• Demonstrated ability to translate complex data into actionable business insights.

• Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations.

• Excellent communication, documentation, and stakeholder-management skills.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to [email protected]. Thank you for helping us keep our applicant community safe.