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A-LIGN

Marketing Operations and Program Manager

Reposted 23 Days Ago
Remote
Hiring Remotely in United States
Mid level
Remote
Hiring Remotely in United States
Mid level
The Marketing Operations Manager will optimize marketing automation and lifecycle marketing processes, manage marketing platforms, analyze performance, and ensure alignment between marketing and revenue operations.
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About the Role

The Marketing Operations and Program Manager will play a critical role in supporting A-LIGN’s marketing operations strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics and fast-paced execution.

Reports to

Senior Revenue Operations Manager

Pay Classification

Full-Time, Exempt

Responsibilities
  • Serve as the main liaison between marketing and revenue operations teams to ensure alignment and collaboration across initiatives
  • Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements
  • Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives
  • Support marketing campaign execution through project management tools, list building and enrichment, cross-team coordination, and field marketing planning and execution
  • Utilize data orchestration tools like RingLead to scale our record management and hygiene programs
  • Collaborate to enhance enrichment program through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods
  • Maintain and enhance data quality through enrichment tools and lead routing systems
  • Define and track, along with leadership, KPIs relevant to the marketing organization
  • Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows
  • Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack
Minimum Qualifications

EDUCATION

  • Bachelor’s degree in marketing, business, or other relevant fields preferred

EXPERIENCE

  • 3+ years of experience in marketing operations or related roles
  • Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to-market leaders
  • Ability to manage marketing programs using Asana as a project management tool
  • Strong understanding of marketing automation, email marketing, and campaign analytics
  • Proficiency in managing and integrating marketing tech stacks
  • Proven knowledge of relevant tools and platforms
    • CRM & Automation: Salesforce, Pardot
    • Lead Management & Routing: RingLead, Chili Piper
    • Data Enrichment: ZoomInfo, Apollo, Clay
    • Analytics & Reporting: Google Analytics, Looker
    • Project Management: Asana
  • Excellent communication and organizational skills
  • Ability to work independently and collaboratively across teams

SKILLS

  • Ability to meet deadlines with a high degree of motivation
  • Excellent communication skills
  • Thrives in a fast-paced environment
  • Ability to work individually as well as collaboratively
Benefits
  • Healthcare, Dental, and Vision Benefits
  • Employer Paid Life Insurance and Disability Insurance
  • EAP - Employee Assistance Program
  • Pet Insurance
  • 401(k) Plan with Employer Matching
  • Competitive Bonus Structure
  • Home Office Reimbursement
  • Certification Reimbursement
  • Personalized Career Coaching
  • Generous Paid Time Off
  • Paid Office Closure December 25-January 1
  • Vacation Bonus
  • Summer Hours
About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.

Come Work for A-LIGN!

Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.

A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!

Top Skills

Apollo
Asana
Chili Piper
Clay
Google Analytics
Looker
Pardot
Ringlead
Salesforce
Zoominfo

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