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Hello Heart

Marketing Operations Manager

Posted 9 Days Ago
Remote
Hiring Remotely in US
110K-125K
Senior level
Remote
Hiring Remotely in US
110K-125K
Senior level
The Marketing Operations Manager will oversee campaign operations, coordinate marketing channels, manage workflows, and implement process improvements to ensure effective execution and compliance.
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About Hello Heart:

Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association’s Innovators’ Network and CVS Health Point Solutions Management platform. Visit www.helloheart.com for more information.

About the Role:

We’re looking for a Marketing Operations Manager to help scale and streamline our Member Marketing engine. You’ll be responsible for building and maintaining the systems, tools, and workflows that power our marketing campaigns. Reporting to our VP of Member Marketing, you will work closely with Customer Success, Product, Engineering, and Data teams to ensure that campaigns are delivered accurately, efficiently, and compliantly. Acting as our team's operational backbone, you should thrive on driving structure, process, automation and execution. You will own managing campaign workflows, QA processes, and data reporting needs. Your work will ensure we deliver a seamless experience to both clients and members.

Responsibilities:

  • Own E2E campaign operations, from setup to QA to delivery, across channels like direct mail, email, SMS, and push
  • Lead direct mail operations end to end: coordinate vendors, manage lists and targeting logic, oversee production timelines, and run QA
  • Manage and evolve QA processes to ensure flawless execution across every marketing channel
  • Implement process improvements and automation to reduce manual work and increase execution speed
  • Identify and deploy tools, AI solutions, or scripts to streamline campaign operations
  • Ensure proper setup and governance of marketing tools like Iterable, Salesforce, and Asana
  • Maintain marketing data infrastructure, segmentation logic, and audience list generation protocols
  • Partner cross-functionally to align campaign execution with client requirements, data needs, and compliance standards

Qualifications:

  • 5+ years of marketing operations or campaign execution experience, ideally in a high-volume or regulated industry
  • 2+ years managing direct reports
  • Experience running direct mail and email/SMS marketing operations with precision and consistency
  • Deep comfort with tools and data: Iterable or similar ESPs, Salesforce, Asana, and audience segmentation logic
  • Proven ability to create and maintain operational workflows, QA processes, and documentation
  • Strong project management skills; able to juggle many timelines and stakeholders at once
  • Familiarity with digital health, benefits, or SaaS is a plus
  • Analytical mindset with a bias for systematic problem-solving over strategic ideation

The US base salary range for this full-time position is $110,000 to $125,000. Salary ranges are determined by role and level. Compensation is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the annual salary and bonus only, and do not include equity or benefits.
#LI-DNP

Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our Instagram page.  

Top Skills

Asana
Iterable
Salesforce

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