Marketing Manager

Hi!👋 I’m Kasi, Director of Marketing and Communications here at WeTravel, living in Toronto, Canada 🇨🇦. I was one of WeTravel's first marketers four+ years ago, and watching our team explode from just me to nearly 10 talented humans across events, digital, demand gen, and everything in between has been wild. Our campaigns reach every continent. Our platform is literally reshaping how group travel operators run their businesses.

WeTravel is hiring a Marketing Manager, reporting to the Director of Marketing, to own the integrated marketing strategy that ties together our hosted and field events, community, content, and segment engagement programs. This is a senior, highly cross-functional role — one that requires the experience and judgment to work across multiple disciplines simultaneously, connect them into a coherent strategy, and align them to business outcomes.

This isn't a role that sits inside a single marketing function. It's a role that sits across all of them. You'll bring strategic direction, cross-team coordination, and commercial rigor to a set of programs that are each meaningful in isolation but far more powerful when they compound. A core part of how you'll do this is through AI: you'll identify where agents and automation can execute at scale, oversee the systems that run them, and continuously raise the bar on what the team can produce without adding headcount.

We're looking for someone with deep experience — not someone learning the craft, but someone who's done this before, knows what good looks like, and can operate with a high degree of autonomy from day one.

• Integrated Marketing Strategy: Set the overarching strategy for how WeTravel shows up in market across events, organic social media and community, content, and segment programs. Ensure these channels work together and are laddering up to shared pipeline and retention goals.

• AI Agent Oversight & Automation Strategy: Identify which marketing workflows — content production, lead enrichment, campaign operations, community engagement — can be systematized or handed to AI agents. Work alongside our Agentic Operator to define what gets automated, set the quality bar, and ensure agents are producing output that reflects WeTravel's voice and standards. You own the outcome; agents are part of how you deliver it.

• Hosted & Field Events: Own the strategic direction for WeTravel's events presence — summits, webinars, field activations, and conference sponsorships. Define what we show up to, why, and how we convert those moments into measurable business impact.

• Community & Ecosystem: Develop the strategy for engaging WeTravel's community of travel operators, planners, and organizers — through owned programs, partner ecosystems, and ambassador initiatives. Think about long-term trust and retention, not just acquisition.

• Content & Thought Leadership: Set the content direction that positions WeTravel as the authoritative voice in group travel. This means having strong opinions on audience, format, distribution, and what "good" looks like — and working with the team to execute against that vision.

• Segment Engagement: Develop and refine go-to-market approaches for WeTravel's key customer segments. Translate nuanced segment insights into tailored messaging, programs, and campaigns — often before there's a clear playbook.

• Organic social media: Own the strategy and execution of WeTravel’s organic social media.

• Cross-Functional Alignment: Act as the connective tissue between marketing and the rest of the business. Bring Sales, Product, and Customer Success into the loop — and bring their insights back into your strategy.

• Planning, Prioritization & Reporting: Own your roadmap, set clear KPIs, and hold yourself accountable to outcomes. Communicate progress and learnings clearly to stakeholders and leadership.

• 7+ years of marketing experience, with meaningful time spent in roles that required owning strategy across multiple functions or channels simultaneously.

• Genuine fluency with AI tools and a forward-leaning mindset on automation. You don't need to build agents yourself, but you need to understand what they can do, where they fall short, and how to manage a marketing operation that increasingly runs on them.

• A track record of building programs from scratch and scaling them — not just inheriting established playbooks.

• The strategic instinct to know what matters and when, and the practical experience to execute without hand-holding.

• Strong cross-functional collaboration skills — you've worked closely with Sales, Product, and senior leadership and know how to navigate those relationships.

• Commercial orientation: you understand pipeline, retention, and revenue — and you connect your marketing programs to those outcomes explicitly.

• Excellent written and verbal communication — you can adapt messaging for different audiences and channels, and you can clearly articulate a strategy to a room full of stakeholders.

• Comfort with ambiguity. This role spans a lot of ground; the right candidate sees that as an opportunity, not an obstacle.

• Familiarity with the travel industry, marketplace businesses, or community-led growth models is a genuine advantage.

• Your health matters – US team members get 100% employer-covered HDHP medical, DHMO dental, and standard vision coverages or a choice of plans that suit your needs.

• Generous "Time to Recharge" policy — enjoy unlimited paid time off to rest, recharge, and show up as your best self.

• Amsterdam Program – visit us in Amsterdam (HQ) for 2-4 weeks every year, staying in one of our WeTravel apartments.

• Work remotely for a maximum of 4 weeks per calendar year.

• Extensive paid family leave.

• Three paid volunteer days per year — take time to give back to causes you care about, on us.

• 2-week cross-functional onboarding program.

• Cutting-edge equipment and tools to set you up for success.

• Join an international, travel-loving team with a passion for adventure and innovation.

• Employer-sponsored 401(k) plan with a 2% company match to support your long-term financial goals.

• At this time, we are not accepting applications from candidates residing in the following states: Alaska, California, Colorado, New York, or Washington.

• For this role, we can only consider candidates with the legal right to work in the United States. Unfortunately, WeTravel is not able to offer visa sponsorship or relocation assistance at this time.

WeTravel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds, experiences, and perspectives. If you're excited about this opportunity and believe you're a good fit, we encourage you to apply and join us in transforming the travel industry!