Harbor IT is a cyber-first Managed Service Provider (MSP) helping small and mid-sized businesses strengthen, secure, and scale their IT operations. We serve clients in Private Equity, Life Sciences, Agriculture, and Oil & Gas — industries where uptime, compliance, and data protection are mission-critical.
Our approach is different: we lead with cybersecurity, compliance, and industry expertise, delivering enterprise-grade protection tailored to the needs of growing organizations.
We are seeking a Marketing Manager to build and lead a marketing engine focused on ROI-driven growth and vertical brand authority. This role will combine strategic leadership with hands-on execution, driving measurable pipeline creation through expert-led engagement and thought leadership — not high digital ad spends.
The ideal candidate brings a proven track record of building market presence within defined verticals, delivering quantifiable results, and collaborating with sales and subject-matter experts to turn brand credibility into revenue.
Responsibilities:
- Own the demand generation strategy for Harbor IT, driving pipeline and revenue growth across key verticals (Private Equity, Life Sciences, Fresh Produce, Oil & Gas) with cybersecurity-led solutions like XDR and compliance programs.
- Create campaigns that convert—from expert-led webinars and content to high-touch events and referral programs—designed to deliver measurable pipeline impact.
- Partner with SMEs and Sales to craft compelling narratives and assets that resonate with decision-makers and accelerate deal velocity.
- Drive ROI accountability: Build metrics frameworks for every initiative, track attribution, and continuously optimize for revenue impact.
- Innovate without overspending: Execute ABM, partnerships, and event-driven strategies with minimal reliance on paid digital ads.
- Lead and coach a lean marketing team to deliver results, fostering a culture of creativity, accountability, and speed.
- Leverage marketing tech (HubSpot, Salesforce, analytics tools) to automate workflows, track performance, and report on revenue contribution.
- Experiment and iterate: Test new tactics, uncover partnership opportunities, and refine go-to-market programs to expand Harbor IT’s footprint.
Qualifications
- 7–10+ years in B2B demand generation or growth marketing, ideally in IT services, cybersecurity, or compliance-driven sectors.
- Proven ability to connect marketing investment to revenue outcomes
- Experience building vertical-specific programs that drive brand authority and measurable growth.
- Skilled in relationship marketing with limited paid media dependency.
- Strong leadership and collaboration skills
- Proficiency with HubSpot, Salesforce, and analytics platforms.
- Experience marketing to SMB decision-makers and compliance-conscious industries (Private Equity, Life Science, Fresh Produce, Oil & Gas).
Compensation
• Competitive salary and performance-based bonuses.
• Comprehensive benefits package
Harbor IT is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
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