The Marketing Manager will develop and execute marketing campaigns to drive awareness, engagement, and lead generation for HorizonAX products, working with sales and product teams.
Role Overview
The Marketing Manager will be responsible for developing and executing marketing campaigns to drive awareness, engagement, and lead generation for HorizonAX
products. This role will work closely with the sales and product teams to position Caminosoft
as a trusted partner in the enterprise AI ecosystem and ensure strong presence at customer forums, conferences, and industry trade shows.
Key Responsibilities
Marketing Strategy & Campaigns
- Design and execute integrated marketing campaigns (digital, content, email, social, events).
- Develop thought leadership content (blogs, whitepapers, case studies, webinars) aligned to HorizonAX Insight’s value proposition.
- Build account-based marketing (ABM) strategies targeting semiconductor, software, legal,
healthcare and other firms which can benefit from this platform.
Lead Generation & Sales Enablement
- Drive qualified leads for the sales team through campaigns, events, and partnerships.
- Build and optimize demand generation funnels and track conversion metrics.
- Create compelling sales collateral (pitch decks, brochures, customer stories).
Brand Representation & Events
- Represent Caminosoft at industry trade shows, conferences, and customer forums.
- Organize Caminosoft-hosted events, product demos, and customer roundtables.
- Strengthen Caminosoft’s brand positioning through consistent messaging and professional representation.
- Market Intelligence
- Monitor competitors, industry trends, and customer needs to inform product positioning.
- Provide actionable feedback to product and leadership teams.
Key Requirements
- MBA or Postgraduate specialization in Marketing / Strategy / Technology Management is a strong plus.
- Exposure to technology or engineering domains (e.g., computer science, electronics, or AI/ML courses) will be an added advantage. Though we are more interested in your skills, work experience and track record.
- 5+ years of experience in B2B marketing (enterprise software/AI/technology preferred).
- Proven track record in lead generation, demand generation, and marketing automation tools.
- Strong skills in content creation, digital marketing, and event management.
- Excellent communication and presentation abilities; comfortable representing the company externally.
- Self-starter mindset with ability to work in a fast-paced, entrepreneurial environment.
- Willingness to travel for customer visits, conferences, and trade shows.
- Background check with previous employer and professional reference is a must.
About Caminosoft
Caminosoft is an AI-driven enterprise solutions company with products that transform unstructured knowledge into actionable intelligence. Our flagship solutions — HorizonAX Activate, Insight, Engage, and Shield — empower industries like semiconductors, software, legal, and healthcare to improve execution, reduce risks, and accelerate innovation.
Why Join Us?
- Be part of an innovative team building category-defining AI products.
- Opportunity to work directly with founders and product leaders in shaping global go-to-market efforts.
- Exposure to cutting-edge AI solutions across multiple industries.
- Competitive salary + performance-based incentives.
Top Skills
Content Marketing
Digital Marketing
Email Marketing
Marketing Automation Tools
Social Media Marketing
Similar Jobs
Information Technology • Productivity • Professional Services • Software • Business Intelligence
The Customer Marketing Manager designs customer marketing campaigns aimed at M-Files customers, executing upselling initiatives and managing webinars and events across North America.
Top Skills:
Crm SystemsHubspotLinkedin AdvertisingOn24
Artificial Intelligence • Hardware • Internet of Things • Machine Learning • Software • Manufacturing
The Field & Events Marketing Manager leads strategy and execution of marketing events to drive engagement and revenue, managing logistics, budgets, and collaboration with sales teams.
Top Skills:
HubspotMarketoSalesforceWebexZoom
Fintech • Mobile • Software • Financial Services
The Lifecycle Marketing Manager will optimize programs to nurture users in acquiring Personal Loans, executing marketing plans, and collaborating with teams to achieve business goals.
Top Skills:
AmplitudeBrazeTableau
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
