Marketing Manager

About Parspec

Founded in 2021, Parspec is revolutionizing the materials supply chain for the $15 trillion USD construction industry by digitizing and organizing the industry's product data. Our proprietary AI technology maintains a current and comprehensive catalogue of millions of products, enabling our customers to identify products that best meet their needs–instantly. Trusted by top designers, builders, distributors, manufacturers, and sales agents, and backed by leading venture investors, Parspec is paving the way for a more innovative, connected, and sustainable future in construction.

Join us in building transformative technology that reshapes one of the world’s oldest and largest industries.

The Opportunity

We are seeking a Marketing Manager who thrives at the intersection of storytelling, go-to-market strategy, and content execution. Reporting to the Head of Marketing, you will own Parspec’s product marketing and content function, leading key product launch campaigns, driving messaging and positioning, and producing high-impact content that fuels pipeline growth and sales enablement.

You’ll be responsible for setting the content cadence across channels (web, email, social, paid, etc.) and supporting sales with collateral tailored to specific personas, accounts, and use cases. This role requires strategic thinking, cross-functional collaboration, and exceptional writing and communication skills.

Responsibilities

Content Marketing Ownership

• Develop and manage a content calendar across key channels (blog, LinkedIn, newsletters, campaigns, etc.)

• Write and oversee production of blog posts, whitepapers, case studies, webinars, videos, and sales collateral

• Collaborate with internal SMEs, designers, and contractors to produce high-quality content that resonates with our audience

Product Marketing

• Own and evolve product positioning, messaging, and value propositions in partnership with Product and Sales

• Plan and execute go-to-market strategies for new product features and capabilities

• Develop launch materials including pitch decks, solution one-pagers, email copy, FAQs, and internal documentation

• Conduct competitive and market research to inform messaging, roadmap, and campaign strategy

• Partner with PR resources to launch content to media or influencers

Sales Enablement

• Partner with Sales to develop tailored decks, battle cards, and ROI/value calculators

• Customize collateral for top-priority accounts and market segments

• Equip the sales team with tools and training to improve adoption of messaging and collateral

Mandatory Qualifications

• 6–8 years of experience in product marketing, content marketing, or a related B2B SaaS marketing role

• Experience developing go-to-market strategies and content for technical or enterprise software products

• Experience developing 1:1 and 1:few ABM programs and content for enterprise customers

• Outstanding written and verbal communication skills—you can distill complex ideas into clear, compelling messages

• Strong project management skills with the ability to drive multiple initiatives from concept to execution

• Comfortable working cross-functionally across Product, Sales, and Customer Success

Preferred Experience

• Familiarity with the construction, manufacturing or industrial supply sectors

• Early stage start-up experience

What We Offer

• Competitive salary and discretionary bonus, plus equity options

• Unlimited PTO policy

• Medical, dental, and vision coverage

• Flexible hybrid work environment

• Regular team offsites and a budget for professional development

Join Us and Lead the Transformation!

At Parspec, we recognize that traditional job descriptions don’t always capture the full range of your unique abilities—and that’s perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you!

The Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters who lead from every seat. We think big, set a standard of excellence, and are committed to diversity and a discrimination-free workplace. We welcome applicants from all walks of life to join us and help shape the future of our industry.