Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Best Buy, Airbus, Toyota Material Handling and Sonepar.
Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.
Your impact:
We’re looking for a dynamic and driven Marketing Manager to lead marketing efforts for our Mirakl Ads solution. In this role, you’ll collaborate with sales, corporate and product marketing, and the executive team to boost awareness and generate leads. This is a fantastic opportunity for an ambitious marketer to play a key role in driving growth in the region and making a real impact.
What you'll do at Mirakl:
- Craft regional marketing strategy to spread awareness, create demand and accelerate pipeline growth for Mirakl Ads
- Develop the regional marketing plan in collaboration with the sales and marketing team, with a focus on tradeshows, in-person & virtual events, industry programs and direct-mail
- Develop account based marketing plans for target accounts in collaboration with sales
- Work with digital marketing team to develop Mirakl Ads campaign and advertising strategy
- Responsible for execution and management of all regional programs, including project and budget management
- Responsible for all event execution logistics – venue selection and negotiation, vendors, internal creative/design teams, deliverables, logistics and operations as well as onsite execution
- Collaborate and communicate with internal teams pre and post event to communicate objectives and prepares broader team for events and follow up action items
- Track and analyze the efficiency of our marketing campaigns and events to determine ROI and prioritize resources
- Work cross-functionally with all global marketing functions to drive in-region sales success
- Ensure alignment between marketing investment and sales requirements for all field marketing programs
- Work with outside agencies and vendors as needed to appropriately execute Mirakl’s marketing vision, branding and story
Requirements:
- Bachelor’s Degree in marketing, communications, or related field
- 5+ years of experience in field marketing, ideally within a high-tech environment. Experience in the eCommerce or advertising industries is a strong plus
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Tradeshow booth design and execution experience
- Strong communication skills (interpersonal, written and verbal)
- Familiarity of working closely with sales teams to partner on overall strategy, goals and follow up motions for field marketing initiatives
- Experience with marketing reporting and ability to show ROI of events
- Outcomes driven and analytical with a background in building and executing impactful marketing programs for both executive and practitioner audiences
- Familiarity with a range of mar-tech tools (Our stack includes Hubspot, Salesforce, Salesloft, Sendoso,6Sense)
- Willingness to travel
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
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